Vice President of Marketing, Figure
$206.8-258.5k
+ Equity stock options + Company quarterly performance based bonus, up to 25%
More information about location
Blockchain-powered digital lender
Job no longer available
Blockchain-powered digital lender
501-1000 employees
Job no longer available
$206.8-258.5k
+ Equity stock options + Company quarterly performance based bonus, up to 25%
More information about location
501-1000 employees
Company mission
To transform financial services through blockchain, bringing speed, efficiency and savings to both consumers and institutions.
Role
Who you are
- Minimum of 10+ years of marketing management experience, with a proven track record in a similar role particularly within the dynamic realms of growth-stage fintech or technology firms
- A blend of experience in both early-stage startups and established companies
- Track record of success in campaign development, strategic content planning, audience engagement, and leveraging various platforms to hit ambitious targets
- Ability to design compelling content and journeys based on market segment and customer demographics to increase top of funnel volume and conversion to maximize loan growth
- An assertive and action-oriented leader adept at prioritizing pivotal initiatives and catalyzing customer adoption of Figure Technology Solutions offerings. Proficient in making informed decisions autonomously, taking full ownership of strategy and execution
- A compelling storyteller with a talent for effectively communicating across diverse audiences globally. Skillful in articulating the value proposition of Figure across a myriad of platforms
- Ability to clearly articulate and execute marketing strategy, including vision and strategy at the Board level, with the added capability to simplify complex technical concepts for non-technical audiences through effective communication
- An entrepreneurial mindset characterized by flexibility, experimentation, and resourcefulness, including the ability to build things from scratch, iterate quickly, and pivot on the fly
- Proven ability to communicate directly and act as an active listener, coupled with the capacity to prioritize and handle several projects simultaneously in a fast-paced environment, while also building strong relationships and collaborating across multiple internal cross-functional teams
- Adept at striking a balance between qualitative and quantitative data in daily operations
- Proficient in leveraging data insights to tailor messaging and optimize campaign effectiveness through rigorous testing and piloting
- Demonstrates unwavering drive to achieve tangible results and generate overall value for FigureTechnology Solutions
What the job involves
- As VP of Marketing, you will be instrumental in fueling substantial customer acquisition and growth across our embedded lending and direct to consumer strategies, as well our investor marketplace
- You will execute marketing campaigns targeted to both partners and sales people at our partner organizations, as well as the end-customers / borrowers
- Target partners include fintech platforms, mortgage banks, servicers, regional banks, credit unions, contractors, real estate and home services companies
- The expanding product offering includes a suite of products across lending and capital markets services
- Success in this role requires a synergistic marketing strategy across all segments Integrated marketing campaigns will incorporate earned / organic, direct mail, media / communications, paid, social, influencer, content and community
- You will be leading the team that drives and measures these efforts
- Developing and implementing a comprehensive marketing strategy aimed at bolstering ) partner and partner-salesforce acquisition, 2) homeowner engagement and acquisition, while deepening across various brand and content channels
- Orchestrating the seamless integration of cross-channel campaigns across multiple teams and platforms within the sales and marketing ecosystem of Figure Technology
- Defining and tracking key KPIs that align with core business objectives
- Providing regular reporting on vital campaign metrics and facilitating the exchange of information across Figure Technology Solutions and its business units as necessary
- Assisting in the development of customer profiles and propensity models to bolster both acquisition and retention efforts
- Overseeing the performance marketing and business-to-business marketing units to optimize marketing efforts and achieve targeted volume at budgeted CAC
- Engaging with Communications team to collaborate on content, campaigns and messaging
- Assessing resource allocation in conjunction with key stakeholders and overseeing internal marketing agency teams (creative and content) to ensure optimal performance
- Effectively managing marketing expenditure in alignment with business partners, optimizing investments with agencies and suppliers
- Actively participating in monthly, quarterly, and annual goal-setting sessions to drive strategic alignment and achievement of objectives
Our take
Figure is the largest non-bank provider of home equity lines of credit, disrupting the lending industry with its blockchain platform, Provenance. The platform works as a registry, ledger, and exchange; handling loans, mortgaging, private credit and private investment.
The company is one of few that offers users the option to leverage their cryptocurrency assets to get loans or mortgages. Betting heavily on the cryptocurrency market has presented both its ups and downs for Figure, but a successful IPO in 2025 suggests its position nowadays is steady.
As digital assets continue to gain mainstream acceptance, there should be ample opportunity for Figure to expand its reach in the future. The company's IPO was supported by Goldman Sachs, Jefferies and BofA Securities, and raised an impressive $787.5 million.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$200m
SERIES D
Dec 2019
$103m
SERIES C
Total funding: $418m
Company benefits
- 100% of premium costs for employees and dependents for medical, dental, and vision insurance
- Reimbursement for approved continuing education (eligible employees)
- 10 company-wide holidays plus one personal holiday
- Generous Flexible Time Away (FTA), Paid Time Off (PTO), and paid parental leave
- Bonus plan (eligible employees)
- Option to purchase a set number of shares of Figure's common stock (eligible employees)
Company HQ
Civic Center, New York, NY
Leadership
Mike Cagney
(Executive Chair & Co-founder)After Master's at Stanford, Mike spent almost 6 years as Chairman of ReFlow Services and co-founding Social Finance in 2011. He used this experience to co-found Figure in January 2018, serving since as CEO.
June Ou
(President & Co-founder)Having studied at Stanford and founded CCO Solutions, June spent 5 years at Social Finance with Mike, rising to VP of Product Management. She left this position in October 2017 to co-found Figure the following January.
Board Member at Cherry and Brex, at the latter of which they previously served as CFO/CBO and then COO. Was also CRO at SoFi.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Figure