Senior Digital Content Manager, Ruggable

• The ideal candidate has a strong editorial background, a deep understanding of e-commerce UX, and a data-informed mindset
• 6 - 8+ years of experience in digital content strategy or site content management, ideally in a DTC or e-commerce business
• Demonstrated success in creating and optimizing on-site content that improves user experience and drives conversion
• Strong understanding of UX, site navigation, and customer journey mapping
• Excellent writing and editing skills, with a sharp eye for brand voice and detail
• Experience managing site content in a CMS (bonus if you’re fluent in Contentful)
• Ability to interpret data and performance metrics to make actionable content decisions
• Proven experience collaborating cross-functionally in a fast-paced, deadline-driven environment
• Strong project management skills and the ability to manage multiple content workstreams simultaneously
• Comfort managing through ambiguity and creating new processes

Desirable

• Ruggable is looking for a strategic and detail-oriented Senior Digital Content Manager to own the content strategy across our digital assets, including our homepage, product detail pages (PDPs), and other on-site content experiences
• In this role, you will be responsible for shaping the customer journey through compelling, conversion-optimized customer touchpoints that reflect Ruggable’s brand voice and drive business results
• Success in this role means delivering high-performing, personalized experiences across Ruggable’s owned site that meaningfully improves customer engagement, enhances the shopping journey, and drives measurable lifts in conversion and revenue
• Own the content strategy and execution for Ruggable’s owned site experiences, including homepage, landing pages, and PDPs
• Maintain and evolve the content calendar in alignment with site merchandising, marketing, and product launch plans
• Collaborate closely with Technology, Marketing, UX Design, and Brand teams to develop content that supports product launches, campaigns, and seasonal moments
• Optimize on-site copy and content to drive engagement, reduce bounce rate, and improve conversion metrics
• Ensure consistency of tone, voice, and messaging across all site content
• Use analytics tools and A/B testing to evaluate performance and iterate on content strategy
• Lead site content briefing, asset review, and approval for on-site content updates
• Partner with cross-functional teams to integrate dynamic content modules and personalization into site experiences
• Develop and implement personalized content strategies to tailor messaging and visuals based on customer segments, behaviors, and preferences
• Stay current on content trends, SEO best practices, and competitor strategies in the e-commerce and home/lifestyle space