Growth Marketing Manager, B12

Salary not provided

Mid level

Remote in US

AI website builder

Be an early applicant

AI website builder

21-100 employees

B2BArtificial IntelligenceMarketingPaymentsCommunicationSaaSWeb Design

Be an early applicant

Salary not provided

Mid level

Remote in US

21-100 employees

B2BArtificial IntelligenceMarketingPaymentsCommunicationSaaSWeb Design

Company mission

To help people do meaningful work.

Job

Company

Role

Who you are

You love brainstorming new concepts, ad creatives, campaign ideas, and messaging
You have experience acquiring small business and prosumer customers
You understand how to assess campaign impact and estimate the effort needed to generate results
You can manage multiple projects simultaneously and identify the fastest path to value
You bring a full stack of marketing skills, from ideation to execution and analysis
You have experience managing paid digital marketing campaigns
You’re a skilled writer who is able to create content for ads, emails, and landing pages
You have a minimum of 3 years in marketing, with at least 1 year in a senior role

What the job involves

We’re an early-stage startup seeking an experienced and creative Growth Marketing Manager to expand our customer acquisition channels, optimize their effectiveness, and scale them for impact
In this role, you’ll be responsible for developing and testing new channels and campaigns to drive profitable customer growth
With our product-led growth strategy, you’ll collaborate across teams to fuel our marketing efforts and grow our customer base
Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs
Manage paid advertising budgets and campaigns across platforms like Google, Bing, and Meta
Build a library of creative concepts to communicate value to different buyer personas
Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention
Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns

Application process

Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12

Our take

Following the wave of digital transformation over recent years, accelerated by the pandemic, it’s more important than ever for businesses to have a strong online presence. For the growing number of SMBs and solo entrepreneurs, however, creating a high-quality website can prove difficult - and costly. So a market has opened up for on-demand web design and site building, and B12 is one of the companies within it.

B12 promises to launch personally designed SEO-optimized websites for SMBs within 30 days using its AI-assisted team of designers and copywriters. B12 then helps the owners manage email marketing and automation, online payments, and invoicing. In this way, it offers easy access to WIX and WordPress without the headache of designing and optimizing it oneself, and with far more integrated business support.

So the 150,000+ signups to the platform should come as no surprise - same as the company’s rapid growth over recent years. With this strong product foundation and plans to build it out further as it pulls in more funding, B12 is making strong headway in a huge market niche.