Senior Customer Lifecycle Marketing Manager, GitLab

• 5+ years experience in customer email marketing, preferably at an enterprise SaaS technology company
• Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
• Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
• Strong internal communication and cross-functional coordination skills
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines
• Experience driving up-sell and cross-sell programs from conception through implementation

Desirable

• GitLab has high-performing email marketing programs designed to drive prospects to MQL, but we have a big, untapped opportunity to extend lifecycle campaigns to drive revenue growth from existing customers
• This marketer will start by mapping our ideal customer journeys post-acquisition: from ramp, to license and department expansion, to SKU upsell
• They will work with Analytics to define campaign success metrics and create new lifecycle measurement capabilities
• They will segment our customer base according to their stage in these journeys, along with other account signals like technographic, firmographic, or intent
• They will then create bespoke email marketing campaigns targeted to these segments to drive revenue expansion and prevent churn
• Their tight coordination with Customer Success, Product Marketing, DevRel, and Sales will ensure we deploy compelling, clear, and consistent messages to customers – regardless of the team executing
• Create and continuously optimize email marketing programs that leverage 3rd party signals (e.g. firmo or demographic) as well as customer behavior data to drive revenue growth or prevent churn
• Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact
• Partner with Marketing Analytics to define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals
• Map GitLab’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention
• Identify key measurable metrics (SKU upsell, license expansion, churn prevention, etc.) that these lifecycle programs can effectively influence
• Build and maintain relationships with Product Marketing, Developer Relations, and Sales. Establish feedback loops to ensure messaging in our campaigns is accurate, differentiated, and meaningful to our target personas