Senior Product Marketing Manager, Forma.ai
Sales performance management software
Job no longer available
Sales performance management software
101-200 employees
Job no longer available
101-200 employees
Company mission
To reinvent the cumbersome, chaotic, and wildly inefficient world of sales compensation.
Role
Who you are
- 4-6+ years of B2B SaaS product marketing experience
- Experience in hyper-growth SaaS/B2B environments (ideally at a startup)
- Deep understanding of B2B sales cycle and experience supporting sales
- Someone who has strong opinions about product marketing
- A builder of strategy and content with a continuous improvement mindset
- Ability to learn a new space and confidently create content for it
- Track record of creating high quality, impactful launches that stand out
- Proven ability to build relationships and communicate internally and externally
What the job involves
- Reporting to the VP of Marketing, our first Senior Product Marketing Manager will play a central role in shaping and executing Forma.ai’s go-to-market strategy
- Your role involves crafting distinctive product positioning and messaging, bridging communication between product development and sales, and collaborating with the rest of marketing for successful launches
- You will empower sales with innovative tools, create compelling collateral, and leverage customer relationships for case studies. You will analyze campaign performance and provide actionable insights
- The Senior Product Marketing Manager will directly help establish Forma.ai as the best enterprise SPM solution on the market
- Lead product marketing strategy and execution for Forma.ai
- Develop and execute comprehensive product positioning and messaging that differentiates Forma.ai in the competitive SPM software category
- Work closely with the sales team to develop sales tools and training programs that empower them to effectively pitch and sell Forma.ai
- Act as a liaison between product development and sales teams, fostering effective communication and understanding of the product
- Provide ongoing support to sales through the development of pitch decks, battle cards, and other relevant materials
- Create compelling and effective collateral, including whitepapers, case studies, product videos, and web content
- Collaborate closely with cross-functional teams, including sales, product, design, engineering, and marketing, to ensure successful product launches with a clear and cohesive marketing plan
- Cultivate and leverage relationships with customers to develop case studies, testimonials, and references that support marketing and sales efforts
- Establish, track, and analyze campaign performance, providing actionable insights and recommendations for optimization
- Help dictate content marketing priorities and direction
Our take
Sales operation is notoriously every organisation’s noisiest department, and one that has seen relatively little innovation thus far. There has been a widening gap in efficiency and optimization for many of the functions that make up sales operations. Forma.ai, a compensation-focused AI software company, provides its customers with an avenue to improve general sales performance by enabling them to enhance sales performance activities through automation.
The company’s current niche focus is contrary to the wide-net approach that major industry players like Salesforce have taken, but Forma.ai is already proving to be a much needed product offering. It promises customers endless sales improvement solutions and implementation strategies - all using AI and end-to-end automation - and thus has secured several large clients such as TrustPilot, Autodesk, Redis, and Stryker.
The company has achieved impressive revenue growth amid rapid enterprise adoption of its platform, and is now focused on expanding its headcount, as well as accelerate product development and go-to-market initiatives to meet growing demand for its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$45m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $58m
Company benefits
- Meaningful Compensation: In addition to being paid above the industry average, you’ll join in Forma.ai’s success with our employee equity plan.
- Healthcare with Benefits: Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave.
- Unlimited + Min. Vacation: All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!
- Learning & Development: Access the resources you need to grow in your personal and professional life with a yearly training stipend.
- Flexible Working: North American employees can work from where they are most productive, whether that's in our Toronto HQ, from home, or a combination of both.
- Growth & Opportunity: Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on.
Company HQ
East Bayfront, Toronto, ON
Leadership
Nabeil Alazzam
(Founder & CEO)Previously co-founded Primer Business Solutions, before moving on to work as a Management Consultant at ZS Associates, and then serving as VP of Sales at Spoonity.
Share this job
View 12 more jobs at Forma.ai