Lifecycle Marketing Campaign Manager, Wattpad
WEBTOON
Platform for sharing original writing
Open for applications
Platform for sharing original writing
101-200 employees
Open for applications
101-200 employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- Build the lifecycle marketing strategy to maximize engagement, retention, and long-term user value
- Set up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys
- Champion a test-and-learn approach, using experimentation to optimize messaging, triggers, and cadence across channels
- Partner with Product and Data teams to implement personalized and automated programs at scale
- Analyze and evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact
- Establish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue
Desirable
- Prior hands-on experience using Braze for in-app or email campaign deployment
- Experience with Liquid language for personalized messaging
- Experience in entertainment, comics, gaming, or fan-driven communities
- Belongs to or has deep understanding of pop-culture fandoms such as comics, K-pop, gaming, etc
What the job involves
- WEBTOON is seeking a hands-on Campaign Manager, Lifecycle Marketing to execute and optimize CRM campaigns that deepen user engagement across the customer journey—from onboarding through long-term retention
- This role will own day-to-day CRM execution across email, push notifications, in-app messaging, and SMS, partnering closely with Product to translate roadmap priorities and in-app experiences into high-performing lifecycle programs
- The ideal candidate is a detail-oriented, data-driven marketer with experience building and running lifecycle/CRM campaigns in digital media, publishing, or subscription-based businesses
- You’ll work cross-functionally to deliver targeted, personalized experiences that drive content consumption, increase repeat usage, and strengthen loyalty within WEBTOON’s community
- Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value
- Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth
- Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels
- Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However, a significant challenge for Wattpad is in producing original, marketable content from its platform, given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions, which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future, it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs, however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(Co-Founder)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(Co-Founder)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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