Customer Marketing Campaign Manager, BlueCat
Computer networking products
Be an early applicant
Computer networking products
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help enterprises achieve network modernizaton objectives.
Role
Who you are
- A bachelor's degree in marketing, advertising, business or a related field
- 4+ years as a campaign manager, marketing manager or a similar role
- Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns
- Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels
- Excellent knowledge of digital marketing tools and techniques, including Marketo for email communications, social media platforms, post schedulers and web analytic tools
- Strong understanding of customer marketing principles, campaign development and digital marketing channels
- Proficiency in using analytics tools to measure and optimize campaign performance
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Strong project management, organizational, and communication skills
- Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
- Excellent writing, communication and organizational skills, with proficiency in the relevant software
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
- Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market
What the job involves
- We are seeking an energetic, creative, and personable Customer Marketing Campaign Manager
- This role reports to the Director of Community and Customer Marketing
- As a Customer Marketing campaign manager, you will be responsible for planning, executing and managing marketing campaigns to our existing customer base to drive customer engagement, upsell and cross-sell and renewals
- You will be responsible for the overall customer marketing campaign strategy and management, including target audience segmentation, content development and execution, digital marketing campaign performance and tactical recommendations
- You will also collaborate with cross-functional teams (e.g. field/channel marketing, events, new logo demand gen campaign managers) and leverage your expertise in marketing strategies to drive results
- In this role, you will be responsible for helping us further expand our “share of wallet” with our existing customers by making them aware of additional product offerings that they should consider, as well as additional features in our products that will help improve the resiliency, security and performance of their networks
- You will also work consultatively with our customer success organization, including customer success managers and customer service personnel, to identify and create campaigns that will expand product utilization and help maintain high renewal rates
- By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion
- You will be working with a modern marketing technology stack including: Marketo, LeanData, Gainsight, Tableau and SFDC
- Developing and executing strategic customer marketing campaigns aligned with business objectives, target audiences and budgets
- Collaborating and coordinating with cross-functional teams to create compelling customer marketing collateral that aligns with the brand's tone and positioning
- Tracking campaign performance, analyzing data and metrics and providing actionable insights and recommendations for campaign optimization
- Managing relationships with internal and external stakeholders to ensure timely and effective campaign execution
- Leveraging digital marketing channels to maximize campaign reach and engagement
- Strategize, execute, and optimize a data-driven customer campaign strategy to achieve upsell and cross-sell goals
- Develop and deploy integrated customer marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
- Strategize and execute email nurtures for customer onboarding, customer events and webinars
- Assist with customer webinar program, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
- Support the customer success team in building and optimizing a customer journey strategy for multiple segments
- Support the product team in announcing and socializing new product releases to customers
- Identify and build target audience segments in partnership with the marketing operations team
- Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations
- Identify opportunities for campaign improvements and implement strategic adjustments as needed
- Stay updated with the marketing trends, technologies and best practices to drive campaign innovation
- Document processes in Confluence for transparency, document project management in Monday
Our take
DNS (Domain Name System) is the backbone of internet navigation, translating domain names into IP addresses to connect users with websites. However, many enterprises still rely on outdated DNS systems, which can severely hinder IT operations. BlueCat addresses these issues by providing advanced DDI (DNS, DHCP, and IP Address Management) solutions, offering businesses a faster, more efficient way to manage their network infrastructure.
BlueCat's solutions accelerate the adoption of cloud computing and automation, making it highly attractive to large-scale enterprises looking to strewamline IT operations and reduce costs. By simplifying complex network management, BlueCat helps companies enhance efficiency and adapt to modern technological needs.
The company is making significant strides, with the recent announcement of new capabilities to help organizations modernized their network infrastructure. Alongside this, it also appointed a new Chief Product and Chief Technology Officer, and partnered with Grupo Dice to transform DDI management across Mexico and Latin America These exciting developments signal a bright future for BlueCat as it continues to lead the way in network modernization.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$16.8m
SERIES B
Oct 2009
$11m
SERIES A
Total funding: $27.8m
Company HQ
Nortown, Toronto, ON
Leadership
Stephen Devito
(CEO)Served as CFO and COO at BlueCat before taking over as CEO. Former CFO at Marketwired, Second Cup, and Q4 Inc.
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