Group Director of Paid Media Strategy, Wpromote

• 10+ years of experience working in paid media advertising within an agency environment consisting of media activation, multi-channel experience preferred (search, social, programmatic) with direct experience working within the ISP vertical
• 3+ years of experience in a management role, preferably working with multiple clients and team members at once on various priorities
• Proven track record in developing, analyzing and storytelling on full-funnel campaigns on both brand and performance objectives
• Strong background in running cross-channel client engagements in an account leadership role autonomously or with the support of additional junior team members
• Demonstrated expertise in working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
• Experience working with analytics teams on granular program tracking and performance dashboard creation
• Exceptional oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Experience leveraging AI to automate and improve workflows
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field

Desirable

• As Group Director of Media Strategy at Wpromote, you’ll be a senior strategic leader driving integrated marketing solutions across a large Internet Service Provider
• You’ll lead and mentor a pod of strategists, which will involve shaping audience insights, developing media mixes, ensuring creative strategy is optimal along with full funnel measurement strategies all while partnering directly with senior clients to solve complex business challenges
• In this highly dynamic role, you'll balance executive-level client engagement with hands-on team leadership, helping to grow both revenue and talent
• You’ll collaborate across departments to scale best practices, elevate strategic thinking, and build strong, future-forward client relationships
• This is a high-impact, high-autonomy opportunity to shape agency growth, own a book of business, and set the standard for media strategy excellence
• Have a deep understanding of your client’s business, industry and competition
• Fluency in marketing and growth opportunities beyond paid media, such as creative, technology and earned/owned
• Ensure excellence across a team to create, implement, measure, and test successful strategic deliverables
• Overseeing and up-leveling planning and strategy sessions with clients to ensure KPIs, business goals and marketing goals align
• Leading the development of cross-channel media strategies at the agency-level across TV, Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and learning agendas, and measurement frameworks
• Leading client calls with key executive stakeholders and aligning on business and marketing steering decisions
• Driving strategic ideation and innovation across your pod and within the organization, facilitating new channel exploration, spearheading new partner RFPs, and piloting first to market alphas/betas to develop agency POVs and stay ahead of the market
• Spearheading the collaboration of the Wpromote internal channel leaders on thought leadership, delivering executing level insights to client leadership
• Partnering with your VP on key strategic new business initiatives, from helping to identify growth opportunities to assisting with the new business pitches in a leading role
• Working closely with account leads and your VP to assist in forecasting the department's hours and budget; determine the correct roles, responsibilities, and expertise needed to scale and grow the team
• Empowering direct reports through hands-on coaching, structured development plans, and growth-focused training initiatives
• Motivating, recognizing, and rewarding outstanding performance both on an individual and team basis