Director of Audience and Measurement, Fetch
Go-to-Market
$173.8-204.5k
+ Equity
More information about location
Mobile shopping and rewards platform
Be an early applicant
Mobile shopping and rewards platform
1001+ employees
Be an early applicant
$173.8-204.5k
+ Equity
More information about location
1001+ employees
Company mission
To empower consumers to live rewarded and help brands create lifelong customers through the power of Fetch Points.
Role
Who you are
- 12+ years of professional experience, working with cross-functional partners
- Strategic Leader: Ability to develop and execute end-to-end go-to-market strategies, aligning Product, Marketing, Sales around clear positioning, launch plans, and adoption goals
- Audience & Measurement Fluency: Strong understanding of audience segmentation, activation strategies, attribution methodologies, incrementality testing, and performance KPIs, with the ability to translate technical capabilities into business impact
- Excellent Execution Skills: Experience structuring beta programs, gathering feedback, refining positioning, and scaling new capabilities while tracking adoption, revenue impact, and performance metrics
- Data-driven Storytelling: Skilled at converting complex measurement outputs into compelling narratives, sales enablement materials, internal training, and executive-ready presentations
What the job involves
- As the Director, Audience and Measurement, Go-to-Market, you will play a pivotal role in driving the strategy for Fetch’s purchase data products & receipt intelligence making it best in class. You will partner with product, tech, sales and marketing to identify where the industry is headed, Fetch’s strengths and opportunities in the space, and the strategy ahead
- You will also need to work with our sales teams and customers to understand and advocate for key areas of improvements and automation
- Strategy & Execution: Develop and execute Fetch’s multi-year go to market strategy for our programmatic audience and data measurement products
- Organizational Leadership: Establish frameworks, playbooks and materials that enable Sales, Marketing and Product teams to consistently position and scale data solutions. Develop compelling materials (e.g., pitch decks, one-pagers, case studies, and sales enablement assets) that clearly articulate the product’s value proposition, audience capabilities, and measurement impact to prospective clients
- Cross-functional Collaboration: Partner with Product and Tech to prioritize, buy and build solutions that drive customer delight
- KPI Definition & Performance Tracking: Define KPIs, and adjust pricing models and monetization strategies based on data-driven insights
- Industry Strategy & Market Positioning: Define Fetch’s market long-term position in audience activation and measurement, evaluating competitive offerings, privacy trends and ecosystem shifts
- Launch & Innovation Management: Drive end-to-end go-to-market execution, piloting new capabilities, gathering market feedback, and iterating quickly to scale high-impact solutions
Our take
Leading mobile shopping and loyalty platform Fetch has seen explosive success in recent years. Its concept is simple: users receive spendable points in exchange for scans of their shopping receipts.
The app has tens of millions of daily active users with even more downloads, and has seen impressive growth, having now reached 'unicorn' status twice over. This should come as no surprise. Brand reinforcement is crucial to customer retention and acquisition - but it is harder than ever, with the fragmentation of choice on the market and the declining efficacy of marketing. So material loyalty benefits are likely to prove a crucial tool in creating and leveraging a strong customer base.
Whilst Fetch faces competition from similar receipt-scan rewards platforms like ReceiptPal and Ibotta, it grew into a profitable company in late 2023. And its using its most recent Morgan Stanley-backed funding to aggressively add brand partners at a competitive pace and onboard staff at a level that promises strong continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$120m
SERIES E
Mar 2021
$210m
SERIES D
Total funding: $456.6m
Company benefits
- Equity: Hop on the rocketship and have your own stake in Fetch's success with generous equity.
- 401k Match: Fetch matches 100% of the first 4% of your 401(k) contribution.
- People Benefits: Enjoy a competitive suite of ebenfits to promote health for you and your family,. Medical, Dental, and Vision insurance. Flexible Spending Accounts & Health Savings Account, with automatic employer HSA contributions per pay period. Family forming benefit with $10k lifetime stipend.
- Pet Benefits: We know your furry friends are family, too. Pet insurance is fully covered for your first pet.
- Continuing Education: Fetch provides $10,000+/year in education reimbursement support for job-related courses or programs.
- Flexible Paid Time Off: At Fetch, you'll plan your time off as you see fit with our flexible PTO policy. On top of our flexible PTO, Fetch observes 9 paid holidays as well as a year-end-week-long break.
- Robust Leave Policies: Fetch offers generous leave time for health and personal needs, including 20 weeks of parental leave for primary caregivers and 14 weeks for secondary caregivers + $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Experience our beautiful work spaces, or get things done from the comfort of your couch. Choose what's best for each day.
Leadership
Wes Schroll
(Co-Founder & CEO)Co-founded Fetch while an undergrad at UW-Madison and grew the company into the nation's No. 1 rewards app, connecting millions of consumers with their favorite brands.
Tyler Kennedy
(Co-Founder & SVP of Operations)Studied Business Administration at the University of Wisconsin-Madison. Founded his first company, Baker's Marine Services, a yacht detailing company, when they were only fourteen.
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