Commercial Director of Franchise Sales, ActiveCampaign
$176-242k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$176-242k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- This is a mission for a true builder and thought leader who can translate a core platform vision into a tangible commercial strategy, lead a team, and shape the future trajectory of a major vertical for ActiveCampaign
- The ideal candidate will bring a blend of strategic vision, commercial execution, and leadership ability
- 10+ years of hands-on commercial leadership experience in SaaS, software, or high-growth technology companies, with a strong focus on driving top-line growth and building new market verticals
- Proven deep understanding and passion for the tech landscape within the franchise industry, including experience leading platform sales and impacting franchise success
- Demonstrated commercial success in previous roles, including directly holding and delivering revenue targets over quarters, particularly with building new business growth levers
- Proven ability to lead high-performing, multi-functioning teams, coupled with the willingness and ability to lead from the front and work alongside your teams
- Exceptional strategic thinking and problem-solving skills, with the ability to connect the dots, determine the ROI on partnership opportunities, and translate strategic directions into concrete action
- A strong, sharp discipline around sales & revenue forecasting and a relentless attention to detail, coupled with a strategic vision for market opportunities
- The ability to successfully lead through ambiguity and scale effectively across a large, cross-functional organization and distributed teams, driving a unified
What the job involves
- Are you a visionary commercial leader ready to be the driving force behind a new platform's explosive growth in the franchise industry?
- As our next Commercial Director of Franchise Sales, you won't just be managing a sales pipeline—you'll be the architect of ActiveCampaign's dedicated franchise platform, ACHQ, into the global marketplace
- You will be at the forefront of our business expansion, partnering directly with the VP of Partner Growth and C-level executives to define and execute the strategy that makes ACHQ the indispensable solution for marketing and revenue success in the franchise industry
- Lead the comprehensive growth strategy and roadmap for bringing ACHQ to franchisors and franchisees
- Act as a strategic partner and the definitive voice of ACHQ to C-level executives in the franchise marketplace
- Collaborate cross-functionally with Product, Marketing, and Customer teams to refine our Ideal Customer Profile, market differentiation, and industry communications
- Execute upon the strategy by identifying, targeting, and closing sales into incremental new partners, focusing on acquisition, revenue generation, and land-and-expand opportunities
- Build and nurture a "community" of Franchises by acting as a thought leader, gathering critical market intelligence, and translating those needs into actionable feedback for internal teams to evolve the strategy and roadmap
- Lead from the front by owning and managing key C-Level relationships, being highly present at industry trade fairs and shows, and personally driving major sales negotiations
- Lead and inspire a growing team, being directly responsible for hiring key team members and setting a high-performance culture
- Own commercial analyses that provide actionable insights into business metrics, issues, and opportunities, and develop and execute plans to realize measurable growth
- Oversee all aspects of pricing and legal negotiations for franchise sales, working closely with internal support teams
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
Salary benchmarks
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