Senior Content Marketing Executive, LoyaltyLion
ÂŁ35-45k
+ Equity
More information about location
2+ days a week in office (Farringdon, London)
Data-driven loyalty and engagement platform
Job no longer available
Data-driven loyalty and engagement platform
21-100 employees
Job no longer available
ÂŁ35-45k
+ Equity
More information about location
2+ days a week in office (Farringdon, London)
21-100 employees
Company mission
To help ecommerce brands thrive in the age of Amazon.
Role
Who you are
- You have demonstrated experience in Content Marketing and a passion for B2B SaaS products - youâre ready to take ownership of content creation
- You have excellent writing and editing skills, with the ability to provide constructive feedback and training to others
- Youâre a people person, great at building strong working relationships across teams and managing different stakeholders
- Youâre highly organised - managing multiple projects with competing timelines is second nature to you
- You have excellent attention to detail and enjoy quality control - you can easily identify and correct inconsistencies
- Youâre inquisitive and curious, always looking for ways to improve processes and experiment to level up our marketing materials
- You have a good understanding of marketing channels and tactics and how content can be used to drive their success
- Youâre comfortable with marketing automation and CMS tools (preferably HubSpot, Wordpress or similar)
What the job involves
- As our Content Marketer you are responsible for creating the content that positions LoyaltyLion as the loyalty expert in the Shopify ecosystem. You create the content that proves to our prospects, partners and customers that our product is innovative, we drive revenue growth for great brands, and weâre thought leaders in our space
- Collaborating with colleagues across Partner Marketing, CRM, Product, Demand Generation, Sales and Customer Success as well as external partners such as our PR agency, you ensure the continuous production of high-quality content that drives success across all departments
- Content creation: You support LoyaltyLionâs brand strategy with content creation. This could be longer-form content such as blogs, case studies, or ebooks. It could also be shorter-form content such as landing page and social copy. You push the boundaries in terms of format in order to get more eyes on our content, experimenting with video editing, swipe through files, and much more
- Campaign support: You work closely with other members of the Brand team to ensure that they have all the content assets required to launch campaigns in the required timelines. You actively engage with campaigns, suggesting topics, formats, and distribution techniques in order to maximize the number of people who see the content
- Email marketing: You collaborate with our CRM Marketer to continually test and optimize different email copy, content, and templates to drive the greatest clickthrough rates and engagement. You meet the required deadlines to ensure that newsletters and marketing emails are distributed on schedule
- Social media management: You own the creation of social media posts and content, ensuring a regular stream of high-quality posts across typical channels, including LinkedIn and Facebook. You are also comfortable experimenting with new channels such as TikTok. You work with the Marketing Director to encourage more employee advocacy and create more buzz around the content youâre creating
- Content management: You own the upkeep and maintenance of our Content Hub, ensuring that all new content is added, tagged, and shared appropriately. You monitor usage of the platform and support other team members to ensure they are using our content effectively
- Editing and tone of voice: You are the gatekeeper for LoyaltyLion content, editing and reviewing content such as SEO blogs for consistency, and feeding back to team members when you spot errors or inconsistencies on our website or within sales/CS/partner materials. You have a high level of attention to detail and are unafraid to point out errors and train people on our tone of voice and brand style
- Competitor and industry research: You are continually researching, sharing, and building ideas from the content that others in our industry create. You collect and store inspiration from leaders in content marketing, and use that inspiration to elevate LoyaltyLionâs content production
Salary benchmarks
Our take
LoyaltyLion helps fast-growth eCommerce retailers succeed in the age of Amazon, driving growth through long-lasting customer relationships that go beyond price or logistics. The company enables relationships to be built on emotional connections, aligned values and great customer experiences.
Beyond a traditional 'points for purchase' system, LoyaltyLion enable rewards for other actions, such as referring a friend, leaving a review or following on social media (often particularly important for smaller businesses). This model is better suited to eCommerce and provides more meaningful loyalty interactions that count towards conversions.
LoyaltyLion is a Deloitte Fast 50 company that recently raised impressive funding from Kennet, a SaaS-focused growth stage investor. They now work with over 10,000 eCommerce retailers and are focused on growing their team.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% female employees
-7% employee growth in 12 months
Glassdoor (3.6)
Company
Employee endorsements
Autonomy
"We follow the Team Topologies model and all of teams are cross-functional. Each Team has a Product Manager, Product Designer, Engineering Manager..."
Funding (last 2 of 3 rounds)
Mar 2021
$12.5m
SERIES A
Apr 2014
$0.4m
SEED
Total funding: $13m
Company benefits
- Financial & Insurance benefits: đ Life insurance from day 1 đ Access to comprehensive discounts through Perks at Work đ Charity giving scheme đ° Optional pension salary sacrifice scheme
- Working life benefits: â° Flexible working â core hours between 10-4 đ Hybrid working with 2 days in our Farringdon Office đ 4.30pm finish on Friday đ„ł Quarterly team and company-wide socials
- âEquipment: đ» Apple MacBook and all the equipment you need to be set up for success đĄ ÂŁ200 work from home allowance đ€ ChatGPT subscription
- Growth & development: đ Generous Learning & Development budget đ Bi-annual Performance Reviews with clear progression frameworks in place across every team đïž Earn gift vouchers by getting recognised for your great work every day by your colleagues
- Time off benefits: đ 25 days holiday per year + bank holidays â One additional day of holiday for each year of service, up to 5 years đ Christmas annual leave booster đ Work from anywhere policy
- Health & Wellbeing benefits: đ©ș The choice of two of the following: wellbeing budget, private medical insurance through Vitality, or private dental insurance đČ Cycle to work scheme đ€ Employee Assistance Programme
- Family benefits: đ¶ Enhanced parental leave đ« Workplace nursery scheme â€ïž Family forming leave policyââââ
Company values
- Get uncomfortable and grow - We seek regular candid feedback and offer it to help those around us. We pass on responsibilities to empower others so that we find our next challenge
- Team before ego - We believe in the strength of the team. To move forwards quickly everyone must move in the same direction. When you truly work as a team, there is no room for ego. We are all united in our purpose and every voice matters at every level
- Delivery over deliberation - We all share a bias towards action. We observe, learn and iterate. We do not seek perfection on day one. Instead, we want fast continuous improvement. We believe there is more lost through indecision than wrong decisions
- Personally accountable - When we say weâll be there, we are. When we say weâll do a task, we do it. You can trust your colleagues to be there for you, to deliver and push you, no matter what
Company HQ
Farringdon, London, UK
Articles
Leadership
Charlie Casey
(CEO)Former Economic Advisor at the Foreign and Commonwealth Office and Senior Consultant at Deloitte. Dog dad to Blue.
Dave Clark
(Chief Architect)Former Web Engineer at Sun Microsystems. Dog dad to Willow.
Ben Pointing
(COO)Ben joined LoyaltyLion in 2019 as the Head of Customer Success and Partnerships, they held this role until 2020 when they became COO. Prior to LoyaltyLion, they spent over 2 years at tcc global as a Key Account Manager and a Business Development Manager.
Diversity, Equity & Inclusion at LoyaltyLion
- We remove gendered language from our job advertisements
- We provide mental Health support via an EAP and managers have active conversations around mental health and wellbeing
- We think that the little things go a long way, from allowing for more flexibility for parents to including pronouns as a field in our slack to ensure that all feel safe and welcome
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