Product Marketing Director, Veeam
VCSP
$171.8-440.2k
OTE
Salary dependent on location
Kubernetes
Expert level
Remote from US
Data backup & recovery platform
Be an early applicant
Data backup & recovery platform
1001+ employees
B2BSecurityEnterpriseAnalyticsSaaSCyber SecurityCloud Computing
Be an early applicant
$171.8-440.2k
OTE
Salary dependent on location
Kubernetes
Expert level
Remote from US
1001+ employees
B2BSecurityEnterpriseAnalyticsSaaSCyber SecurityCloud Computing
Company mission
To empower every organization to not just bounce back from a data outage or loss but bounce forward.
Role
Who you are
- Education & travel: Bachelor's degree in business, marketing, technology, or a related field (MBA or equivalent advanced degree is a plus); willingness to travel for partner meetings, internal planning, and key industry events as required
- Experience & domain expertise: 10+ years of experience in product marketing, partner marketing, product management, or go-to-market roles within B2B software and/or cloud services, including meaningful, tenured experience in the VCSP/MSP ecosystem (cloud and service providers, managed services, channel-led GTM) with demonstrated understanding of partner business models, unit economics, and retention drivers
- Messaging & narrative skill: Proven ability to create compelling portfolio-level messaging for multi-product solutions and tailor narratives for both partner audiences and end-customer buying groups (technical through executive)
- Executive presence & leadership: Strong executive presence with experience influencing senior stakeholders through structured, data-driven narratives; comfortable leading QBR discussions and recommending decisions
- Problem-solving & execution: Track record of diagnosing business problems, building an evidence-based point of view, and driving cross-functional execution to measurable outcomes, including hands-on content and enablement expertise (frameworks, plays, competitive positioning, sales/partner enablement) and comfort operating as an individual contributor
- Cross-functional collaboration: Experience collaborating across Product Management, Sales, Partner/Channel organizations, and Marketing teams in a global, matrixed environment, driving outcomes through influence rather than authority and operating comfortably in ambiguity
- Technical/market familiarity & analytical mindset: Familiarity with data resilience, backup and recovery, ransomware recovery, M365 data protection, cloud storage/immutability, and/or Kubernetes/data protection for modern applications is strongly preferred; analytical mindset with ability to define metrics, interpret performance signals, and communicate clear implications and actions
What the job involves
- Veeam, the global leader in data resilience, is seeking an accomplished product marketing leader to own the go-to-market strategy for our Veeam Cloud & Service Provider (VCSP) route to market
- This role is responsible for driving VCSP growth and retention by shaping portfolio-level positioning, partner value messaging, and field execution across a broad set of Veeam offerings delivered through service providers
- Unlike a single-product PMM role, the VCSP Product Marketing leader will orchestrate an integrated narrative and content framework that enables partners to build profitable services using the Veeam portfolio
- The portfolio includes (but not limited to) Veeam Data Platform, Veeam Data Cloud for Microsoft 365, Veeam Data Cloud Vault, Veeam for Kasten and future Resilience workloads as well as Data and AI trust capabilities and offerings for DSPM, Data Classification, privacy, compliance, governance and security
- The successful candidate will bring deep familiarity with the VCSP/MSP ecosystem, strong executive presence, and a track record of translating data and partner insights into clear recommendations and measurable business outcomes for this unique route to market
- This is a Director-level individual contributor role with high visibility and significant cross-functional leadership expectations
- The position reports to the VP of Product Marketing and partners closely with Product Management, Partner Marketing, Partner Business Management, and VCSP Sales
- Location in the US can be remote or in-office depending on geography and business needs
- Executive presence & leadership cadence: Represent Product Marketing in executive forums and leadership readouts; lead VCSP-focused QBR topics, articulate priorities, risks, and decisions needed, and drive ongoing accountability through repeatable operating rhythms and artifacts (quarterly plans, QBR narratives, stakeholder briefs)
- Growth & retention strategy: Diagnose growth and retention challenges across the VCSP route to market, identify root causes using quantitative and qualitative inputs, and develop a prioritized, outcome-based plan in partnership with Sales, PBM, Partner Marketing, and Product Management
- Portfolio messaging, positioning & content framework: Build and maintain VCSP-specific positioning that translates product capabilities into partner and end-customer value (profitability, differentiation, operational efficiency, and resilience outcomes); establish a scalable content and narrative framework that ingests inputs from product PMMs and product teams and repackages them into partner-ready messaging, plays, and solution stories for partner marketing and field consumption
- Partner-facing go-to-market plays: Collaborate with partner marketing to create integrated VCSP solution plays and campaigns (e.g., backup as a service, M365 data protection services, ransomware recovery outcomes, vault/immutable storage, Kubernetes resilience), including value props, target segments, packaging guidance, and proof points
- Cross-functional execution: Serve as the central orchestrator across Product Management, Partner Marketing, Partner Business Management, and VCSP Sales to ensure plans are resourced, executed, and measured; operate effectively through influence in a matrixed environment, with a primary focus on aligning Product Management around prioritizing VCSP functionality in the roadmap
- Sales and partner enablement: Deliver VCSP-ready enablement (pitch frameworks, talk tracks, battlecards, partner solution briefs, FAQs, and training assets) to improve partner acquisition, activation, and expansion
- Insights, measurement & market intelligence: Partner with Partner Marketing to capture insights from VCSPs/MSPs, distributors/aggregators, the field, and customer outcomes, translating feedback into actionable recommendations for roadmap, packaging, programs, and messaging; define success metrics (pipeline, attach/upsell, retention, partner activation, service adoption), monitor performance and report to leadership with clear corrective actions; align packaging, licensing, and pricing with migration plays; and maintain awareness of competitive and ecosystem dynamics affecting VCSP partner economics and demand
Our take
The increasing reliance of businesses on data and the growing volume of data generated make organisations more vulnerable to cyberattacks. Veeam is a leading provider of backup, recovery, and data management solutions, focusing on simplifying backups for virtual machines, achieving any recovery objective, maximising investments, and reducing management overhead.
Veeam continuously introduces product updates, recently including cloud-native solutions to protect data across AWS, Azure, and Google Cloud. The company currently safeguards data for over 400,000 customers worldwide, including over 80% of the Fortune 500 and 70% of the Global 2,000, with clients like Fujitsu, Siemens, and VW.
Its acquisition by Insight Partners in 2020 enables Veeam to expand into new markets, fueling its continued growth. Veeam is poised to remain a leader by driving industry innovation and staying ahead of increasingly sophisticated cyberattacks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
12% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$500m
GROWTH EQUITY VC
Total funding: $500m
Company benefits
- Unlimited paid time off, plus 3 global VeeaMe Days for self-care
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage from day one
- Mental health support, therapy sessions, and digital wellness tools via SupportLinc EAP
- 401(k) retirement plan with matching contributions up to annual limits
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program
Company HQ
Lakeview, Kirkland, WA
Leadership
Anand Eswaran
(President & CEO)Former President and Chief Operating Officer at RingCentral, Founding Advisory Board Member of the Technology Services Industry Association (TSIA), and former Corporate Vice President (various departments) at Microsoft. Previous Vice President of Global Services at SAP (Executive), Hewlett-Packard, and Vignette Corp.
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