United Kingdom Director, FIGS
Medical uniforms & clothing
Be an early applicant
Medical uniforms & clothing
201-500 employees
Be an early applicant
201-500 employees
Company mission
To celebrate, empower and serve those who serve others.
Role
Who you are
- This is a big role with big impact — ideal for a builder who thrives on ownership, has deep experience in the UK market, and is excited to bring the FIGS brand to life in meaningful, measurable ways
- 10+ years of experience in brand, marketing, or business leadership roles — ideally within a DTC or omnichannel brand with international reach
- Deep knowledge of the UK market and healthcare landscape, including consumer behavior and regional nuance
- Proven experience driving brand and sales strategy, with a track record of execution across omnichannel environments
- Strong analytical and communication skills, with experience reporting on business performance and shaping strategy
- People-first leadership style with experience managing and developing teams
- Passion for healthcare, purpose-driven brands, and building something that matters
- Bonus: Experience with global brands, influencer/community marketing or retail execution
What the job involves
- . As we expand our global presence, we’re looking for a strategic and purpose-driven General Manager to lead our growth in the United Kingdom
- You’ll be responsible for driving the overall business strategy, growing brand awareness, and ensuring FIGS shows up in a way that’s locally relevant and globally aligned
- You'll serve as the voice of the UK customer across the organization and partner closely with teams across Marketing, Product, Digital, Retail, and Community to ensure we’re delivering an experience that meets the needs of healthcare professionals across the country
- Drive the UK business strategy in alignment with global goals — identifying white space, deepening market penetration, and growing brand presence
- Partner with the SVP, GM, International and cross-functional teams to shape market positioning, long-term growth plans, and commercial strategy
- Guide brand and sales performance across the UK market — including Community, TEAMS (B2B), and future retail channels
- Provide strategic input to ecommerce, digital, and marketing teams to ensure local insights inform global execution
- Use market data and local trends to inform decisions around product assortment, pricing structure, promotions, inventory planning, and partnership opportunities (e.g., hospitals, brand partners, retail locations)
- Serve as the guardian of FIGS' brand in UK— ensuring we show up with cultural relevance, consistency, and care
- Lead local brand efforts and storytelling to drive awareness and affinity — partnering with Brand and Creative teams to localize campaigns
- Build relationships with healthcare institutions, community leaders, influencers, and local partners to drive awareness and affinity
- Oversee physical retail experiences and pop-ups in the region, ensuring alignment with FIGS’ brand and customer expectations
- Monitor and report on business performance, customer insights, and competitive trends
- Influence cross-border alignment on systems, logistics, and fulfillment to ensure an exceptional customer experience
- Inform decisions on regional partners, vendors, and operational needs as we scale
Salary benchmarks
Our take
FIGS is a medical apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.
FIGS' unique selling proposition lies in its Technical Comfort™, featured across a range of antimicrobial, elastic scrubs and uniforms designed with functional pockets. Inspired by the founders personal connection to the challenges faced by healthcare workers, the brand was created to address the discomfort of traditional uniforms and the long, demanding hours common in the profession.
More recently, FIGS has begun executing a strategic shift focused on long-term brand equity rather than short-term promotional growth. In 2024, the company signaled a move away from heavy discounting, instead increasing investment in brand building, international expansion, and new growth channels such as retail and institutional sales through its TEAMS program. While overall revenue growth has remained modest, international sales have grown rapidly, highlighting Asia as a key opportunity for future expansion. And in an increasingly competitive and promotion-driven market, FIGS' emphasis on premium positioning, disciplined pricing, and global brand development reflects a calculated bet on sustainable growth rather than volume-led gains.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$65m
SERIES B
May 2016
$5m
SERIES A
Total funding: $72m
Company benefits
- Health and Wellbeing: Comprehensive benefits and perks package focused on your well-being including: previum medical, dental, and vision coverage, FIGS-sponsored bi-weekly UberEats meal credits, free access to Breethe, a fitness stipend with ClassPass, and a free Peleton room on-site.
- Finance: Amazing 401(k) progream, with a company match up to the first 6% of your contribution. 100% FIGS-sponsored life insurance, disability insurance, access to an Employee Stock Purchase Plan and financial wellness learning opportunities.
- Family: We care for our extended FIGS family by offering generous parental leave, new-parent care meals, and a transition back to work program following leave.
- Time Away: Generous time off - flexible vacation for salaried team members and up to 3 weeks of vacation for hourly team members. We also offer access to leave programs to care for yourself and your family.
- Staying Connected: Weekly company-wide meetings, exclusive Coffee Connection meetings with the FIGS Co-CEOs, and monthly Fruitful Talks with thought-leaders and industry experts. WE support our team members through affinity groups and a thoughtfully designed Buddy Program, fostering friendship and belonging.
- Culture Committee: The Culture Committee creates incredible monthly Culture Programs spotlighting a specific area of wellness, while also finding ways to give back to the local community through volunteerism.
- Furry Friends: We partner with The Wags Club in West LA to provide weekday doggy day care at a partially subsidized cost. We also partner with MetLife to get discounts on pet insurance.
- Employee Discounts & Rewards: Team members receive 50% off, a $75 gift code on birthdays, and a special anniversary gift each year.
Company HQ
Santa Monica, CA
Leadership
Heather Hasson
(Co-Founder & Executive Chairman)Heather studied at the University of Wisconsin-Madison before co-founding FIGS in 2010. She then spent a year at Saïd Business School, and has been a RxArt Board Member since 2019.
Trina Spear
(Co-Founder & CEO)Trina began her career with 4 years at Citi, before working as an Associate at The Blackstone Group for a year. She then co-founded FIGS with Heather in 2010, and has been serving as CEO since.
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