Senior Manager of Product Marketing, Ro
$144.5-180.5k
Telehealth primary care platform
Job no longer available
Telehealth primary care platform
501-1000 employees
Job no longer available
$144.5-180.5k
501-1000 employees
Company mission
To help patients achieve health goals by delivering the most convenient and effective care possible.
Role
Who you are
- 6-8 years of experience in product marketing roles and 8+ years of general marketing experience in the direct to consumer space
- Strong experience applying user and market research to enhance a product and the messaging around it
- Exceptional organizational skills with the ability to manage multiple work streams simultaneously and prioritize initiatives based on goals
- Excellent written and verbal communication skills
- Proficient analytical skills and ability to use data to inform decisions and drive alignment among cross-functional and executive stakeholders
- Proven ability to take new products to market, from ideation to launch, and continue optimizations post-launch
- Track record of leading integrated campaigns across digital and offline channels, as well as collaborating with brand partners to develop top of funnel marketing assets
- Strong storytelling, messaging, and writing skills, with a demonstrated ability to translate technical or clinical features into compelling customer-centric narratives
- Strong collaboration with copy and design partners to shape and deliver breakthrough creative work that resonates with the target audience
What the job involves
- Own positioning and messaging about a defined product or set of products, and ensure it’s pulled through to every touchpoint across the customer lifecycle at launch and beyond. Continue positioning and audience iteration post-launch to find efficiency and unlock new marketing strategies
- Collaborate with clinical, legal, and comms partners to collect proof points, testimonials, and develop more high-impact and substantiated marketing claims. Infuse proof points into patient-facing marketing messaging ongoing
- Partner with consumer insights on audience and messaging research initiatives and apply qualitative and quantitative insights to address customer needs in marketing and product experience
- Serve as quarterback of go-to-market (and ongoing blitz) campaigns. Integrate brand messaging and principles seamlessly into product launches and multi-channel campaigns. Work closely with growth, brand, product, and key executive stakeholders to develop and execute compelling campaigns, briefs, and communication journeys
- Represent the voice of the patient and obsess over the product(s) you own to advocate for the marketing experiments and feature improvements that will drive better customer and business outcomes
Our take
Ro is a direct-to-patient healthcare company on a mission to help patients achieve their health goals by delivering the easiest, most effective care possible.
It's the only company offering nationwide telehealth, labs, and pharmacy services, too. This was enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis to delivery of medication to ongoing care.
Since 2017, the company has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$150m
LATE VC
Mar 2021
$500m
SERIES D
Total funding: $1.0bn
Company benefits
- Medical, dental, and vision membership
- Equity for all team members
- Flexible time off
- Paid parental leave, and flexible work arrangement
- Well-stocked office with snacks and bi-weekly free lunches
- Gym, learning, and development stipends
Company HQ
Chelsea, New York, NY
Leadership
Zachariah Reitano
(Co-Founder & CEO)Previously a Teacher at General Assembly and co-founder of Shout Inc., in 2013. They are now an Entrepreneur in Residence at Prehype.
Saman Rahmanian
(Co-Founder & Chief Product Officer)Previously a Senior Art Director at Crispin Porter + Bogusky and founder of Tischen in 2010. They were also a Partner at Prehype and founder of Managed by Q.
Rob Schutz
(Co-Founder & Board Member)Founder of Snagged.com. Experienced as a Senior Consultant at CGI specializing in healthcare, they also served as Director of US Marketing and User Acquisition at kgb and as VP of Growth at BARK.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 15 more jobs at Ro