Marketing Specialist, Bear Robotics

• We’re looking for a highly motivated and detail-oriented Marketing Specialist with strong content writing and content creation skills to help raise awareness of our brand, products, and mission
• Strong writing, editing, and storytelling ability is essential for success in this role
• 3–5 years of professional marketing experience with a strong focus on content writing and publishing
• Exceptional writing, editing, and storytelling skills; ability to tailor content by channel and audience
• Demonstrated experience creating and managing content for Facebook, Instagram, LinkedIn, X (Twitter), and YouTube
• Strong understanding of B2B marketing and omni-channel tactics (social, digital ads, web, email, PR, events)
• Familiarity with content and campaign tools (e.g. HubSpot, Hootsuite, Canva, Salesforce, Google Workspace)
• Excellent organizational and project management skills with a high attention to detail
• Strong interpersonal skills and ability to collaborate cross-functionally
• Experience in a startup or fast-paced environment preferred
• Must be able to work onsite daily in Los Angeles/Irvine, CA or Addison, TX
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Prolonged periods of sitting/standing at a desk and working on a computer. The employee routinely is required to sit; stand, walk; talk and hear; use hands to keyboard
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• Ability to lift 30 lbs

Desirable

• This role will focus on executing content plans, creating engaging posts, and managing day-to-day marketing execution — not marketing strategy — unless specifically tasked with supporting brand strategy
• Write and edit high-quality, engaging content including social media posts, blog articles, emails, landing pages, case studies, newsletters, and event collateral
• Curate and repurpose content from internal subject matter experts, customers, and partners
• Collaborate with internal teams (design, product, customer success) to align messaging with business objectives
• Drive thought leadership and storytelling that reflects the Bear Robotics brand
• Schedule and post content to company social media channels (Facebook, Instagram, LinkedIn, X/Twitter, YouTube)
• Monitor and engage with followers to build brand presence and community interaction
• Stay informed about emerging trends, platforms, and content formats
• Assist with executing omni-channel marketing campaigns, including social media, email, digital ads, PR, events, and direct marketing
• Support logistics and content needs for trade shows, conferences, and other events
• Optimize content for SEO, engagement, and audience reach
• Define, track, and report on marketing KPIs using analytics tools (e.g. Google Analytics, HubSpot, Salesforce)
• Use data to evaluate performance, inform strategy, and improve content impact and engagement
• Conduct market research and competitive analysis to inform positioning and content
• Monitor industry trends, customer needs, and competitor strategies to help shape marketing efforts
• Performs other related duties as assigned