Lead CRM Analyst, Hims & Hers
Marketing
$140-180k
+ Equity
Multi-specialty telehealth platform
Posted today
Multi-specialty telehealth platform
1001+ employees
Posted today
$140-180k
+ Equity
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- Bachelor’s or Master’s degree in Computer Science, Data Analytics, or related field
- 8+ years of Analytics experience
- 5+ years of experience in CRM Analytics, with a track record of influencing strategy
- Proficiency with CRM platforms such as Braze, Hightouch, Jacquard, and Lob
- Expert proficiency with SQL, experience with BiqQuery a plus
- Experience Python and/or R
- Experience with data visualization software such as Tableau Desktop or Looker
- Proven track record of understanding customer journey mapping and CRM program management best practices
- Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
- Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment
What the job involves
- We are looking for an experienced CRM analytics leader to join our Marketing Analytics team and partner closely with the CRM team.
- You will help shape CRM strategy so that it maximizes acquisition and customer LTV
- As CRM Analytics Lead you’ll work with the CRM team as well as the Data Science team to establish measurement tools and frameworks, create and maintain reporting dashboards, and build targeting models.
- You will be expected to drive insights, make strategy recommendations, own incrementality testing and impact measurement across all CRM programs
- Analyze customer data to extract actionable insights and trends. Use statistical techniques and data modeling to evaluate the performance of CRM initiatives
- Work closely with the CRM team to garner adoption and usage of measurement frameworks such as long-term holdouts and rapid A/B testing
- Clearly communicate analysis results and partner closely with the Sr Director of CRM in developing strategies to grow the business
- Evolve our approach to customer segmentation with deep analysis of user behaviors and advanced modeling techniques
- Assist in automating workflows and supporting CRM platforms with reliable and accurate data pipelines
- Ensure data integrity and accuracy through automated reporting, alerting and the creation of cross-functional processes
- Stay updated on industry trends, best practices, and emerging technologies in CRM Analytics. Continuously seek opportunities to improve analytics processes and methodologies
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. Recent launch of an app has helped the company grow significantly. Further, it is focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumising shampoos.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Dental insurance
- Maternity & Paternity Leave
- Gym Membership
- Commuter Checks & Assistance
- Work from home opportunities
- Health insurance
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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