Senior Strategic ABX Program Manager, Okta
Key Accounts
$160-220k
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
$160-220k
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- 6+ years in Campaign Management, Account-Based Marketing, Enterprise Marketing, or similar B2B SaaS roles supporting enterprise or strategic accounts with a results-oriented, data-driven approach
- Deep, hands-on, end-to-end campaign and project management experience, owning strategy through execution and optimization across paid media, digital advertising, content, and web experiences; comfortable operating independently in fast-moving environments
- Proven delivery of 1:1 and 1:few ABM programs grounded in advanced segmentation, persona mapping, personalization, and account-specific strategy, with clear examples of measurable impact and ROI (industry certifications such as ITSMA or Demandbase preferred)
- Strong understanding of enterprise sales cycles and complex, multi-stakeholder buying groups, paired with exceptional listening, verbal, and written communication skills to influence and align senior stakeholders
- Highly collaborative partner across Sales, Customer Success, Sales Engineering, Growth, Digital Marketing, Web, Content, and Events, with strong organizational skills and the ability to manage multiple high-impact initiatives simultaneously
- Hands-on proficiency with enterprise marketing and revenue technology stacks including GA4, Google Tag Manager, Salesforce, Marketo, 6sense, Clay, CommonRoom (or similar ABM and ADP platforms), Adobe Analytics, and Tableau, with the ability to independently pull insights, activate campaigns, and report on performance
- Ideally, experience managing global or multi-region ABM programs and exposure to CIAM and/or IAM technology or SaaS environments
What the job involves
- We are seeking a results-driven Senior Strategic ABX Program Manager to design and execute high-impact ABX programs for our Key Accounts. This is a senior role for an ABX marketer who wants to help rebuild and shape how we engage, connect, grow, and retain key accounts through targeted, relevant, account-centric experiences
- You will own the end-to-end strategy and execution of ABX programs for Key Accounts, working backwards from customer and account needs to create data-driven, multi-channel programs that build new pipeline, reactivate stalled opportunities, and accelerate revenue
- You’ll blend strategic thinking with hands-on execution, turning insight into in-market programs with clear, measurable outcomes
- You’ll partner closely with Sales, Customer Success, Sales Engineering, Growth, Digital Marketing, Web, Content, Field Marketing, and Executive Programs. Your ability to influence without direct authority, connect dots across teams, and drive clarity and action will be critical to your success
- You’ll use your ABX expertise, analytical rigor, and cross-functional leadership to shape account direction, prioritize investments, and accelerate deal and account outcomes. Over time, you’ll also help build the foundations—playbooks, operating rhythms, and best practices—for a scaled Key Accounts ABX function, creating a path to future team-building and leadership opportunities
- This position reports to the Director, Strategic Growth & ABX
- Design and execute high-impact ABX programs for Key Accounts (1:1, 1:few) that drive pipeline growth, expansion, retention, and executive engagement
- Translate account strategies into integrated, multi-channel programs (events, in-person, digital, direct mail) with clear objectives, timelines, and success metrics
- Be a strategic marketing partner to Sales, Customer Success, Sales Engineering, Growth, Digital, Web, Field, Executive, and Customer Marketing teams, leading cross-functional planning and execution to influence account direction and deliver cohesive, persona-aligned experiences
- Analyze customer data, buying signals, and market trends to inform targeting, personalization, and ongoing program optimization
- Drive operational excellence through standardized processes, documentation, and best practices that increase repeatability and scalability
- Track and report on program performance, using data to optimize and scale successful approaches and clearly communicate impact
- Manage program budgets effectively, demonstrating frugality while maximizing impact and ROI
- Improve Okta’s ABX operating model by documenting and scaling what works and raising the bar on how Key Accounts are planned, executed, and measured
- Success Measures:
- Pipeline influence and revenue contribution from ABX
- Account engagement metrics and program ROI
- Sales team satisfaction and feedback
- Program execution quality and timeliness
- Contributions to process improvement and ABX best practices
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. It aims to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(Co-Founder & CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Co-Founder & Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
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