Senior Content Strategist, Northbeam
Marketing intelligence platform
Be an early applicant
Marketing intelligence platform
21-100 employees
Be an early applicant
21-100 employees
Company mission
The new standard for eCommerce intelligence.
Role
Who you are
- 5+ years of progressive experience in B2B content strategy and marketing, with significant time spent in SaaS, martech, or ecommerce environments
- Demonstrated expertise in developing and executing content strategies that drive measurable business outcomes
- Exceptional writing, editing, and storytelling skills, with a portfolio showcasing both strategic content leadership and high-quality, personally authored work across diverse formats
- Strong project management skills, with the ability to juggle multiple priorities and deadlines as an individual contributor
- Deep understanding of brand voice development, positioning, and governance
- Strong analytical skills, with experience using content and SEO performance data to inform strategy
- Proficiency with video and multimedia content creation tools
- Experience with marketing intelligence, attribution, or analytics platforms is highly desirable
- Bachelor’s degree in Marketing, Communications, Journalism, or related field; advanced degree a plus
- Self-starter with executive presence, strategic vision, and the ability to translate complex technical concepts into compelling narratives for senior audiences
What the job involves
- We are seeking an experienced Senior Content Strategist who excels both as a content leader and a hands-on creator.
- This senior-level, individual contributor role is ideal for a content expert with deep technical SEO knowledge, B2B SaaS marketing experience, and a passion for both strategy and execution in the martech or ecommerce space
- Develop and execute Northbeam’s holistic content strategy to drive business growth, thought leadership, and brand differentiation
- Actively write, edit, and produce high-impact content across multiple formats—including long-form articles, whitepapers, case studies, infographics, webinars, and video—to engage and educate B2B SaaS and ecommerce audiences
- Own the end-to-end content process: from ideation and research to drafting, editing, and publishing, ensuring the highest standards of quality and alignment with business objectives
- Manage and evolve the content calendar, aligning content initiatives with product launches, integrated campaigns, and customer lifecycle needs
- Collaborate cross-functionally with executive, product, sales, and marketing teams to ensure content supports go-to-market strategies and customer education
- Define and enforce brand voice and messaging guidelines, ensuring consistency and quality across all channels and touchpoints
- Drive and implement technical SEO strategy, including advanced on-page and off-page optimization, site architecture improvements, and collaboration with engineering to maximize organic visibility and website performance
- Stay ahead of industry trends in martech, analytics, and ecommerce, proactively identifying opportunities for Northbeam to lead the conversation
- Support integrated marketing programs (Product Marketing, paid media, email, ABM) with strategic, original content and messaging
- Manage freelancers as needed to scale content production & quality
Our take
Traditionally in-person stores used a plethora of consultants, accountants and agencies to seek improvements that would boost their bottom line. Now, in the age of internet-enabled commerce, data richness and a totally new customer acquisition landscape has made those services irrelevant.
Instead, startups like Northbeam have emerged to fulfil those roles for the modern age. In particular, Northbeam provides services for eCommerce intelligence. That means applying machine learning and first-party data to drive more efficient and scalable marketing strategies.
Northbeam received substantial funding in 2022 that is being used to expand its machine-learning capabilities, especially since the 2021 Apple iOS updates. These updates made it more difficult for brands to track consumer behavior across the internet and to accurately advertise to the users most likely to buy their products. Machine learning advances will undoubtedly help Northbeam get ahead of this curve.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2022
$15m
SERIES A
Total funding: $15m
Company HQ
SoMa, San Francisco, CA
Leadership
Austin Harrison
(CEO)Previously helped build the first audience panel for NetRatings which went public in 1999 and Nielsen acquired the last 40% in 2007 for $327M.
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