Senior Growth Marketing Manager, Moveworks
Integrated Campaigns
$145-183k
+ Equity
2 days a week in office (Mountain View, CA)
Enterprise-built conversational AI platform
Be an early applicant
Enterprise-built conversational AI platform
501-1000 employees
Be an early applicant
$145-183k
+ Equity
2 days a week in office (Mountain View, CA)
501-1000 employees
Company mission
To make getting instant help at work effortless for employees.
Role
Who you are
- Success in this role requires a vision/appreciation for an AI-powered future, compelling story-telling skills, understanding of B2B (preferably Enterprise) buyer decision making, and deep collaboration with cross-functional teams, including Solution PMMs, Digital Marketing, Field Marketing, PR, Social, and Creative to drive differentiated campaigns that result in maximum pipeline and revenue impact
- 8+ years of experience in B2B marketing, demand generation, or integrated campaigns
- Leadership mindset and proven ability to influence without authority. Exceptional verbal and written communication along with great project management skills
- Demonstrated track record of successfully planning and executing integrated multi-channel campaigns that contributed significantly to pipeline growth
- Deep understanding of solution-based, customer-centric marketing and AI-powered transformation trends
- Expertise in working cross-functionally with one or more of: Product Marketing, Field Marketing, Digital, Brand, and Creative teams
Desirable
- Exposure to Enterprise buying cycles
- Experience marketing to HR or Sales audience
- Scale up experience
What the job involves
- As Moveworks’ offerings expand to serve different audience segments, this Senior Growth Marketing Manager, Integrated Campaigns role will be responsible for developing and scaling a new campaign framework and designing multiple inventive campaigns that effectively convey our AI-powered transformation story
- This role will ensure that all demand generation programs are audience-centric, cohesive across channels, and support the entire marketing funnel—from awareness to decision and adoption
- Develop a campaign planning framework and establish processes that enable excellence in go-to-market execution
- Work closely with Solution PMM teams to strategize on campaign themes that align with business priorities and harmonize messaging, positioning, and sales play mapping
- Develop a campaign plan on a page and manage the campaign calendar
- Write campaign briefs and orchestrate across Content, Creative, Digital, and Field Marketing to ensure timely and high-impact campaign execution
- Champion data-driven optimization of campaign performance
- Assist with strategic marketing projects that are inherently cross-functional in nature
Our take
Moveworks provides IT service and helpdesk support through an AI-driven chatbot. Its system utilizes information about an employee, such as their role and seniority level, to deliver the correct information or carry out processes. Moveworks claims to solve 30% of IT support tickets within weeks of implementation.
In 2024, Moveworks opened a data center in Australia and its service has seen strong uptake from large enterprise-level companies, where IT teams deal with hundreds of requests at a time, helping to minimize backlog and gain back employee time. As more and more workers move from office to home or hybrid, IT support requests have boomed, opening up the opportunity for Moveworks to expand its client pool and provide solutions to help with this change.
Competitors such as Electric offer similar automated IT support services, but Moveworks has invested heavily into creating an AI system that is conversational and easy to use. Automated solutions with machine learning capabilities can also identify cost-saving opportunities. When unused software licenses are estimated to cost companies billions of dollars a year, there is money to be made by identifying and removing these avoidable costs through AI.
Steph
Company Specialist at Welcome to the Jungle
Insights
97% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$200m
SERIES C
Nov 2019
$75m
SERIES B
Total funding: $305m
Company benefits
- Fully paid medical, dental, and vision coverage with no premiums
- Fully paid short-term disability, long-term disability, and life insurance
- Free daily meals
- Unlimited PTO
- Unlimited paid sick days
- 16 weeks of 100% paid parental leave
- Medical, family care, and military leave
- Competitive salary — we’re one of the best-paying companies in the Bay Area
- 401(k) with matching
- Equity and stock options
- Commuter and parking benefits
Company HQ
Mountain View, CA
Leadership
Bhavin Shah
(CEO)After an MA at Stanford, Bhavin worked as a Director at LeapFrog Enterprises before co-founding Gazillion after 5 years in 2005. They left their CEO role at Refresh to co-found Moveworks in June 2016.
Vaibhav Nivargi
(CTO)Vaibhav started their career as a Stanford University Research Scientist before working for Aster Data as a Software Engineer. Having started ClearStory Data in 2011, they co-founded Moveworks in 2016.
Varun Singh
(President)Varun worked for half a decade as SVP of Product at Sefaira before spending 2 years as Lead Product Manager at Facebook. They left in 2016 to co-found Moveworks.
Jiang Chen
(CTO of AI)Jiang took a PhD at Yale in Computer Science before working as a Columbia Research Scientist and spending 7 years at Yahoo! and Google. After a year at Airbnb, they co-founded Moveworks.
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