Digital Paid Media Manager, Influencer
$63.3-75k
3 days a week in office
Influencer marketing platform
Job no longer available
Influencer marketing platform
1001+ employees
Job no longer available
$63.3-75k
3 days a week in office
1001+ employees
Company mission
To shape the future of marketing by humanizing brands.
Role
Who you are
- Have at least 4 year’s experience within the paid social industry
- Demonstrates advanced capability in writing paid media strategies and interpreting client briefs specifically for creator led work
- Experience with whitelisting and boosting
- Demonstrates advanced capability in all paid media buying elements such as campaign set-up, ad optimization and budget management, as well as an understanding of trackable conversions and ROAS
- Knowledge of more complex campaign management tasks such as Pixel set-up, Events set-up, shoppable ads and comprehensive ad formats such as Instant Forms
- Organized, meticulous about meeting KPIs with excellent attention to detail
- Ability to present to clients
- Demonstrates ability to decipher data and report appropriately throughout the campaign and on PCAs
What the job involves
- The Paid Media Manager at Influencer is responsible for the performance of all media buying campaigns, ensuring KPIs are achieved, budget is spent efficiently and profit margins are hit
- The PMM is also responsible for overseeing and writing paid media strategies, media planning, educating internal teams and the output of PCAs
- The role will work closely with the Associate Media Director in identifying new paid media opportunities, as well as supporting the wider paid media function in offering guidance and overseeing campaign management
- Interprets the client brief and collaborates with creative strategy and commercial leads to offer the best and most relevant paid media solution
- Devises and outlines a clear paid media strategy - proposes a campaign structure that includes relevant objectives, audiences, platforms, budget splits and formats (and any other recommendations). The Paid Media Manager uses learnings and data from previous campaigns to inform the distribution strategy
- Accurately forecasts paid media deliverables in collaboration with commercial leads with the help of a campaign calculator, ensuring that the calculator reflects best-practice paid media formats, budget splits and platforms. Understands how to provide competitive deliverables and pricing and makes suggestions to further improve efficiency where needed
- Writes comprehensive media plans following the relevant templates and outlining all necessary details to be used internally and to be reviewed by clients
- Leads on pitches and is able to answer any client questions on the paid media strategy, as well as offering client support on paid media campaigns
- Oversees campaign setup and execution
- Oversees the output of PCAs, ensures they are aligned with the proposed strategy, include relevant data and learnings, and is able to present these back to the client
Our take
Influencer is a technology platform that simplifies influencer marketing for both advertisers and creators. Connecting global brands with a network of vetted macro and micro creators, ensuring authenticity, quality, and creativity.
Once a connection is made, brands collaborate with creators to promote their products organically through creative content. Alongside this, the platform also provides brands with in-depth analytics on both the creators and campaign performance.
As an Official Global Marketing Partner with Meta, TikTok, YouTube, Twitch and Snapchat, Influencer has delivered award-winning campaigns for global brands like Xbox, NatWest, Amazon, Coca-Cola, Google, ASOS, and Spotify. With the growing shift towards influencer marketing, the company is poised to capitalize on this trend and extend its global reach.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Sep 2019
$3.7m
SERIES A
Total funding: $3.7m
Company benefits
- Private Healthcare: We've got you covered for a range of healthcare needs
- Enhance Parental Leave: We support our people with big life changes
- Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
- Hybrid Working Model: We understand that your best work doesn't need to be in our offices. That's why we offer our people the option to work from home for two days a week
- Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
- Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
- End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
- Flexible Working: Start and finish times that can be flexed to support you
- Work from Anywhere Policy: Enjoy the freedom to work from where you want
- Dog Friendly Office: Your four-legged friends are always welcome in our office
- Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
- Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
- Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
- Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Company HQ
Soho, London, UK
Leadership
Ben Jeffries
(Co-Founder & CEO)Award winning Entrepreneur, Co-Founder of Breeze Clothing.
Caspar Lee
(Co-Founder)Investor and Youtuber. Co-Founder of MVE and Creator Ventures.
Salary benchmarks
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