Product Marketing Director, Blackberry
BlackBerry QNX
Helping organizations defend against cyber threats
Job no longer available
Helping organizations defend against cyber threats
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide enterprises and governments the intelligent software and services to power the world around us.
Role
Who you are
- Are you a dynamic marketer with a passion for embedded systems and the future of automotive technology?
- Join us at BlackBerry QNX as we seek an experienced product marketer to lead our presence in the automotive industry
- With a minimum of 8 years of automotive industry experience, your seasoned perspective and proven track record in strategic positioning and value proposition development will be instrumental
- Your marketing experience coupled with a technical/engineering background, will be highly advantageous in understanding customer pain points and requirements to tailor messaging and value propositions accordingly
- Specialization in the Automotive Industry with a minimum of 10 years of experience
- Demonstrated expertise in strategic positioning and value proposition development within the automotive sector
- Proven track record in product marketing and content creation for various stages of the customer lifecycle
- Ability to distill technical documentation into compelling stories tailored to different audiences
- Strong collaboration and communication skills across multiple time zones and cultures. Experience working with global sales teams and executive leadership
- Excellent project management skills and ability to prioritize tasks effectively
- Creative problem-solving abilities
- Marketing experience coupled with Technical/engineering background is a plus
- Join Us:
- Be part of a team that's shaping the future of the automotive industry. Join BlackBerry QNX and help drive innovation in software
What the job involves
- In this role, you'll drive strategic positioning for QNX software portfolio, including QNX Sound and BlackBerry Ivy, emphasizing their benefits and overall value, and ensuring strong product adoption and engagement
- Leveraging your expertise, you'll develop targeted messaging, value propositions, and go-to-market strategies that address customer needs effectively
- Collaborating closely with cross-functional teams, you'll support marketing campaigns as well as sales enablement efforts
- Additionally, you'll play a crucial role in leading new product or product release launches specifically within the automotive industry, including our foundational software and middleware solutions
- Lead strategic positioning of QNX portfolio within the automotive industry, defining buying personas and value propositions
- Focus on understanding customer pain points and requirements to tailor our messaging and value propositions accordingly, ensuring alignment with customer needs and enhancing product adoption and engagement
- Support the sales teams to effectively communicate product value propositions and address customer inquiries
- Lead new product or product release launches specifically within the automotive industry, including our middleware solutions such as QNX Sound and BlackBerry Ivy
- Develop and execute go-to-market strategies collaboratively with various stakeholders in the marketing team
- Create impactful marketing content, including presentations, brochures, blogs, videos, and industry studies. These studies involve conducting research with industry analysts to analyze our product performance, cost reduction strategies for customers, and contributions to cost-saving measures
- Conduct detailed market and audience analysis to develop competitive intelligence
- Collaborate cross-functionally with engineering, product management, and sales teams
- Scheduled Weekly Hours: 40
Our take
BlackBerry operates in cybersecurity, critical event management, and IoT. The company is perhaps most recognized for its smartphones, that were once the brand of choice in the US. However, in 2016 – under competitive pressure from Apple and Android – the company pivoted into cybersecurity where it has delivered products for securing the ever more connected and vulnerable digital ecosystem.
Today, BlackBerry’s QNX software – the backbone of its security toolkit – is used as the operating and infotainment system in hundreds of millions of cars, as well as in other IoT devices from washing machines to traffic lights. Its cybersecurity success began with its first release, SecuSUITE, that was given official endorsement by the US National Security Agency and has continued as BlackBerry innovates alongside evolving cyberthreats.
More recently, BlackBerry has announced a series of automotive-focused partnerships with companies such as Elecktobit, Car IQ, TTTech and Marelli, towards accelerating the development of in-vehicle and edge software. The company is also involved in a consortium for 5G innovation led by the University of Waterloo.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2018
$120m
SERIES E
Jun 2016
$100m
SERIES D
Total funding: $322m
Company benefits
- Health, dental and life insurance plans
- Fitness reimbursement scheme
- Employee assistance and counselling services
- Education Reimbursement Program
- Retirement savings programs
- Performance-based bonuses
- Employee stock purchase plan
- Health savings and flexible spending accounts
- Travel insurance
Company HQ
Waterloo, ON
Leadership
John Chen
(CEO & Executive Chairman)Member of the Board of Trustees at the California Institute of Technology. Board Member of the National Committee on U.S.-China Relations.
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