Head of Inbound Growth Marketing, Checkstep

• Self-starter and motivated doer with a track record of success in small, growing teams
• Experienced in inbound marketing, lead generation, and RevOps
• Experience using GTM tools like Clay, Lemlist, Trigify, and RB2B
• Background in SEO, SEA, content marketing, and lead nurturing
• Experience scaling campaigns in both European and US markets
• Comfortable working with cross-functional teams to achieve business goals

Desirable

• The Head of Inbound Growth Marketing will drive inbound acquisition campaigns across multiple channels, using GTM tools and managing all inbound marketing strategies
• You will oversee SEO, SEA, and content strategies while collaborating closely with the sales and product teams to generate qualified leads, optimize conversion, and increase brand visibility
• Develop and execute cross-channel inbound acquisition strategies (SEO, SEA, Content) to generate MQLs/SQLs
• Leverage AI-driven GTM tools to optimize campaigns and automate processes
• Collaborate with sales to refine lead quality, messaging, and positioning
• Oversee external experts to execute SEO and SEA strategies, ensuring high search rankings through optimized on-page and technical SEO and effective paid campaigns
• Track performance for improved ROAS
• Build Checkstep’s presence on LinkedIn to increase brand awareness and attract leads
• Create thought leadership content to establish Checkstep as an authority in Trust & Safety
• Manage partnerships and co-marketing initiatives to drive leads and enhance brand visibility
• Oversee reputation management on platforms like G2
• Lead website development to improve conversion rates, ensuring alignment with SEO and CRO strategies
• Track KPIs using HubSpot, Google Analytics, Google Tag Manager, Semrush, Lemlist, and report monthly on campaign effectiveness
• Lead a small, high-performing team of experts and manage the inbound budget
• Work closely with the CEO, Head of Product, and sales team to align inbound with company goals