Growth Marketing Operations Manager, Hinge Health

• Bachelor's degree or equivalent experience in marketing, operations, business or related field
• 7-10 years marketing automation, technical operations, or execution experience
• Email service provider (ESP) or marketing automation platform proficiency — Iterable, Braze, Salesforce Marketing cloud, or equivalent
• Experience in multichannel operations – email, mail, SMS, push or web
• HTML fluency – editing, manipulating and troubleshooting required but not coding from scratch
• SQL proficiency
• Experience working with engineering, product or Martech teams on a marketing operations tech stack
• Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law

Desirable

• As a member of our Growth team, you’ll play a central role in making sure that every eligible individual within our client base receives the hyper-customized experience they need to sign up for and stay engaged with Hinge Health. You’ll help us scale the operation for our B2C growth channels - including email, direct mail, push, SMS and web - through automation, working as the go-to production expert in platforms such as Iterable
• In partnership with our marketing strategy teams (for both acquisition and lifecycle), creative, data science, martech and engineering, you’ll act as a key operational strategist in building end-to-end user-focused journeys that allow us to add to the truly moving testimonials pouring in by the day
• This role is an individual contributor serving as a senior lead of both execution and technical infrastructure for marketing operations. It supports all channels across the user lifecycle and helps set technical strategy for scaling current operation and standing up new infrastructure. It acts as a mentor to the rest of the team and sets process and documentation for other team members
• Lead the design and execution of complex marketing workflows and automation improvements
• Develop and implement build processes, documentation, and training for focus area; provide feedback and guidance to teammates and other verticals
• Own process optimization to improve efficiency, reliability, and scalability of campaigns
• Serve as the business owner for MarTech stack improvements and recommend adoption of new tools or approaches
• Guide large-scale projects and initiatives that span multiple campaigns or systems
• Act as a technical operations thought partner for cross functional stakeholders
• Proactively partner with engineering, data science, creative, and other backend teams to shape process and infrastructure
• Cultivate healthy marketing data that allows us to target the right audiences with the right content at the right time, especially through segmentation
• Communicate updates to Growth leadership