General Manager, Sofar Sounds
Los Angeles
$145-150k
Curates live, secret performances
Be an early applicant
Curates live, secret performances
501-1000 employees
Be an early applicant
$145-150k
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- Our ideal candidate is based in Los Angeles with a strong desire to run a live experiences business – and is both a grassroots level community builder and a high-level strategist and operator
- You have 7+ years of strategy and operations experience including P&L oversight, developing growth strategies, and managing teams focused on experiential execution
- You’re a seasoned manager who has overseen and grown teams of 5+
- You live and breathe culture, and are closely tied into the events and live experiences world in Los Angeles
- You have a strong playbook for local activations and have directly managed revenue-driving operations in the greater Los Angeles area
- You’re a fluent cross-functional communicator – you can seamlessly work with teams across the business and know how to get into the weeds, but can zoom out to the high-level picture
- You have deep experience in producing live events and activations (music or otherwise)
What the job involves
- Los Angeles is a key city for Sofar in 2025 and we're hiring an entrepreneurial GM to lead our efforts there
- This person will be running the show for the entirety of this diverse and dynamic city, identifying opportunities to build intentional communities from the ground up, connecting artists and performers with unique venues and passionate fans, and establishing Sofar as the go-to source for unforgettable experiences in neighborhoods across LA
- They should be dialed into the events and live experiences world in LA, and have a substantial network
- Be the top leader of Sofar Los Angeles, with full P&L and managerial responsibility
- Build an ambitious business plan, in partnership with the central team, that starts at the local neighborhood level and charts a path for growth throughout the city
- Recruit and manage the local team, including talent booking, crew, hosts/MCs, marketing and partnerships
- Become Sofar's intentional community builder in Los Angeles, identifying opportunities for connection and nurturing multiple groups around geographies, categories and audiences
- Test and innovate with new formats, venues and local marketing initiatives
- Develop local revenue-generating partnerships and assist in the implementation of global partnerships
- Be the outward face and voice of Sofar Los Angeles in the community and press
- Ensure the highest quality experience via customer focus, operational rigor, and adherence to Sofar's standards and values
- Drive company culture through extension of Sofar's global culture, and elements that are distinctly LA
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms and is programming in 78 countries. It has also helped many artists get recognised. More than 40 artists who played Sofar while unsigned or relatively unknown have now been nominated for or won a Grammy award.
As they expand, their goal is to become the de facto way emerging artists play outside of traditional venues. It has come under some criticism for profiting by paying artists low appearance fees, but nevertheless, plenty of musicians still sign up to do gigs with Sofar.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company values
- Community driven: We are nothing without one another. Our global community of artists, hosts, guests, volunteers and staff make our movement. This is bigger than us
- Inclusive: We are a movement that transcends borders. We live for the quiet moments of togetherness and take care to appreciate our surroundings and one another. No matter who you are or where the world takes you, you are welcome in our home
- Humble: We are true to our brand, mission and values. We’re not perfect and own up to our shortcomings. We are always honest, inclusive and as transparent as we can be with our community
Company HQ
London, UK
Articles
Leadership
Rafe Offer
(Executive Chair)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
Salary benchmarks
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