Senior Social Media Manager, SharkNinja
Ninja Kitchen
Office located in Needham, MA
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- 8+ years of experience in social media, influencer marketing, or digital strategy
- Proven ability to craft and execute high-impact influencer campaigns that drive measurable business outcomes
- Deep expertise in organic social media strategies, platform algorithms, and content trends
- Strong analytical mindset with experience using tools like Sprout Social, Google Analytics, and influencer marketing platforms (e.g., GRIN, Aspire)
- Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders
Desirable
- Experience in CPG organizations
- Familiarity with paid social strategy to complement organic and influencer efforts
What the job involves
- We are looking for a visionary Social Media Manager with extensive experience in influencer partnerships and organic growth strategies
- As a leader in the social team, you will set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Ninja Kitchen as a leader in digital storytelling
- You will be instrumental in shaping the brand’s identity, leveraging influencers, creators, and organic channels to make us one of the most talked about brands on social media
- Define and execute a forward-thinking influencer and organic social media strategy that drives brand awareness, engagement, and loyalty across global markets
- Serve as the in-house expert on influencer and organic social trends, identifying emerging opportunities to stay ahead of competitors
- Develop long-term roadmaps for influencer partnerships and organic social, ensuring alignment with overall business objectives and brand goals
- Oversee contract negotiations, budgets, and performance metrics for influencer campaigns, ensuring ROI and alignment with brand standards
- Use data-driven insights to refine influencer strategies, optimizing for audience reach, engagement, and conversion
- Develop and oversee a sophisticated organic social media strategy designed to grow and engage a global audience across platforms
- Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community
- Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements
- Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative
- Collaborate closely with senior leadership across Marketing, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives
- Lead a high-performing team of social media professionals, providing mentorship and fostering a culture of innovation and excellence
- Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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