Marketing Analytics Manager, Feeld

• This is player-coach role meaning we are expecting the individual to remain fully hands-on while also coaching a team
• To be right for this role, you should have experience in an analytics role in marketing, deep knowledge of martech and adtech, and excellent commercial acumen
• Experience in marketing analytics and measurement in a digital or app-based environment
• Strong analytics skills with experience in data analysis and statistical tools (SQL, Python, R)
• A deep understanding of the marTech and adTech landscape and knows about the latest trends of the industry
• Strong background experimentation background and comfortable running various marketing experiments across different marketing areas and channels
• Excellent problem-solving and critical-thinking abilities
• Strong communication skill, both written and verbal
• Structured and a track record of managing projects or initiatives

Desirable

• At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves
• We are building an inclusive, human-centred product and are looking for a Marketing Analytics Manager to become part our remote team and our mission to elevate the human experience of sexuality and relationships
• You will be responsible for data across the marketing domain which comprises of 1) brand marketing 2) Performance marketing and 3) CRM & Lifecycle
• Develop, own and grow the measurement paradigm for marketing to be around incrementality and ensure everyone across the company lives and breathes it
• Elevate the experimentation practice across marketing to establish a continuous learning mindset
• Ensure that all of our marTech and adTech tools are configured properly and we take full advantage of all their capabilities
• Collaborate with BI to ensure consistent reporting across marketing channels
• Help marketing leadership to build and grow the marketing strategy
• Identify growth opportunities for Feeld across markets and channels. Help capitalize on those opportunities to help grow the business
• Drive the optimization of acquisition channels by developing robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM)
• You are responsible for the ROI of data across the marketing team and ensuring the domain works on the highest impact initiatives
• You are responsible for growing and developing the team professionally and being a bar-raiser in terms of the quality of work and outcomes

• Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking
• Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld
• We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation
• Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability