Copywriter, Whatnot

• Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here
• You are passionate about storytelling and can navigate the balance between brand-building and performance-focused copy. You thrive in a fast-paced environment, and you’re motivated by both creativity and results
• 7+ years of experience in copywriting, with a mix of brand and performance-focused projects
• Proven ability to craft both short-form, direct-response copy and longer-form, narrative-driven content
• You are strategic and intentional with words, balancing creativity with the “why” behind each choice
• You have a passion for exploring how brands can intersect with culture
• Strong understanding of digital advertising, content marketing, and how messaging influences the customer journey
• Adept at using data and metrics to inform creative decisions and improve copy performance
• Excellent communication and collaboration skills, with experience working closely with designers, marketers, and product teams
• Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift
• Naturally curious and proactive, with a growth mindset and a high standard for quality
• You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work

Desirable

• We are looking for a Lead Copywriter to join the creative team at Whatnot!
• Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences
• As a core member of the team, you will play a key role in shaping and executing our brand voice across all marketing funnels and channels
• You’ll be responsible for leading high-impact campaigns, driving creative excellence, and collaborating across brand and performance marketing efforts to engage our audience and elevate Whatnot’s position within the cultural landscape
• Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision
• Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally
• Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance
• Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant
• Use data and performance insights to refine copy and optimize messaging
• Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence