CRM Manager, CookUnity
Reactivation
$140-165k
+ Stock option plan + Bi-annual performance bonus
1 day a week in office
Ready-meal delivery marketplace
Job no longer available
Ready-meal delivery marketplace
501-1000 employees
Job no longer available
$140-165k
+ Stock option plan + Bi-annual performance bonus
1 day a week in office
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- 5+ years of experience in CRM/lifecycle marketing with an emphasis in D2C subscription reactivation
- Experience using best in class third party D2C CRM/ESP tools such as Braze, Iterable or Customer.io
- Experience building a multichannel CRM strategy across email, SMS, push notifications and in-app messages
- Strong understanding of a/b testing, data best practices and storytelling with data
- A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
- Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with
- Collaborative attitude and comfortable working in a fast-paced environment
- Experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
- Strong understanding of CRM best practices both creative and technical
- Passion for food and marketplaces
- Scrappy with a high level of energy, and an unrelenting drive to succeed and win
- Superior communication, presentation and organizational skills
- Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions
- Obsessed with making data driven decisions, using data to tell strong stories
- Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality
What the job involves
- The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels
- CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world
- And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content
- We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace
- Our ideal candidate will lead our resurrection growth strategies across CRM channels; email, sms and push notifications and work cross functionality with key stakeholders on product, data and tech teams
- As the CRM Manager, Reactivation you will play a pivotal role in accelerating reactivation growth efforts across a detailed customer segmentation and multichannel strategy while upholding key quality metrics
- You will develop and deliver a cohesive north star for the reactivation team, strategize, plan and grow the reactivation function in a meaningful way
- CookUnity has discovered that our chefs provide a unique advantage, offering higher quality and greater variety
- Our new CRM Manager will be able to leverage this differentiation to create unique reactivation funnels and experiences that cater to various segments of food enthusiasts seeking a superior, effortless dining experience
- They will excel in executing experimentation frameworks, personalization through content experimentation and a detailed customer centric segmentation approach
- This role reports directly to the Director of CRM and involves close collaboration with Performance Marketing, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and data teams
- Strategize, test, execute multichannel reactivation strategy balancing email, sms, and push notification channels
- Own the day to day strategic planning, testing and creation of CRM Reactivation campaigns across multiple channels
- Work cross functionally with key stakeholders on performance marketing team to execute reactivation strategies across Direct Mail, Paid Social and Paid Search
- Strategize and build plan to improve conversion rates within Reactivation funnel with product, data and tech stakeholders
- Optimize segmentation strategy using first party and third party data to personalize targeting strategy across channels
- Testing, optimizing and scaling new incremental enhancements such as promotions, features, personalization and full ownership the discount strategy for resurrection lifespan
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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