Senior Product Marketing Manager, Iterable

• At least 3-5 years experience in a product marketing position for an enterprise software/SaaS start-up, preferably with a technical background
• Preferably held the role of Technical product marketer or Technical product marketing previously
• Demonstrated experience in writing and translating tech
• Ability to effectively position B2B products for growth in the market, working with marketing and sales to build a healthy pipeline while increasing the velocity and rate of closing deals
• Great written and oral communication skills to evangelize Iterable
• Ability to effectively partner with all functions from engineering and product to sales and marketing

Desirable

• As a Senior Product Marketing Manager at Iterable, you will play a pivotal role in defining and executing our product marketing strategy.
• You will be responsible for positioning our products to our target audience, driving demand, and helping our customers understand the value and benefits of our solutions.
• You will collaborate closely with cross-functional teams, including product development, sales, enablement, and marketing, to drive growth and revenue
• Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that resonates with target customers, addressing their pain points and needs
• Content Creation: Develop high-impact marketing collateral, including product guides, whitepapers, presentations, and case studies, to support sales and marketing efforts
• Product Launches: Lead the successful launch of new products and features, ensuring a coordinated effort across all teams
• Sales Enablement: Partner with the Enablement team to provide the sales team with the tools and resources they need to effectively sell our products, including training, sales presentations, and competitive intelligence
• Go-to-Market Strategy: Create and execute go-to-market plans for product launches and updates, including pricing strategies, distribution channels, and sales enablement
• Market Analysis: Conduct thorough market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
• Roadmap Collaboration: Work closely with the product management team to align product marketing strategies with the product roadmap. Provide valuable input on feature prioritization based on market demand and customer feedback
• Customer Insights: Gather feedback from customers and internal stakeholders to refine product positioning and inform product development decisions
• Campaign Management: Collaborate with the marketing team to plan and execute marketing campaigns that drive awareness, engagement, and conversions