Product Marketing Manager, Pennylane
Financial management & accounting platform
Be an early applicant
Financial management & accounting platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To build the leading financial tool for European SMEs see current job openings.
Role
Who you are
- Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)?
- Are you looking for a work environment that values trust, proactivity, and autonomy?
- Are our Engineering principles aligned with your vision?
- Then Pennylane is the right place for you !
- Native in French and fluent in English
- Exceptional communication skills, both written and verbal
- Familiarity with B2B sales methods and environments
- Strong organizational skills and the ability to collaborate across teams
- Ability to articulate complex technical concepts to a broad audience in simple, compelling language
- To speak English (level is assessed and appreciated according to the department you’re applying to)
- To be energized by an ever-shifting work environment
- To be highly collaborative (within your team or other stakeholders)
- Sufficiently experienced to prioritize business-led actions on your day to day activity
What the job involves
- Pennylane is a product-led company that prioritizes the development of our platform to drive growth and market share.
- As we expand our SME track, ensuring client satisfaction through effective communication of product updates is crucial. This role offers a strategic opportunity to enhance user engagement and maintain strong relationships with our clients
- As a Product Marketing Manager focused on User Satisfaction, you will be part of a dynamic team within our 40+ people Product organization, supported by over 110 engineers. Your role will be pivotal in:
- Providing clear visibility over product releases, focusing on communication to our users, and maintaining an up-to-date internal roadmap
- Ensuring seamless information flow regarding updates and potential friction points with Sales and Customers
- Closing the feedback loop by informing clients and internal users about implemented suggestions through automated messages, emails, and AI tools
- Maintaining robust relationships with users across web and mobile interfaces
- Within one month
- You’ll gain a comprehensive understanding of our company, teams, and vision during the onboarding week
- You’ll become familiar with our product and the accounting industry through extensive documentation and peer-led training sessions
- You’ll acquire in-depth knowledge of our Product organization, methods, and culture
- Within 3 months
- You’ll have developed and implemented your first communication strategies, working closely with Product Manager and Business teams
- You’ll have positively impacted at least one OKR through your efforts
- You will have established your routine for continuous discovery and updates to our clients and be ready to build your roadmap
- Within 6 months
- You’ll be autonomous in defining your objectives and roadmap
- You’ll continue to have a strong impact through iterations on the solutions you've implemented
- You’ll share your learnings and best practices within the team
- And beyond
- As the product team doubles in size over the next two years, you will have:
- Opportunities to recruit and contribute to the growth of our PMM team (6 and growing !)
- Increased responsibilities in project leadership
- Opportunities to implement new processes, tools, and best practices to enhance team efficiency
- Key Responsibilities:
- Product Communication
- Develop a comprehensive strategy for communicating product updates and managing releases
- Create a changelog system to track and communicate small, frequent changes
- Craft messaging for various audiences, including internal teams and existing clients
- Cross-team Collaboration
- Coordinate with other PMMs and teams to ensure aligned communication efforts
- Collaborate with Technical Support to manage incident communication and ensure timely, clear updates
- User Adoption and Engagement
- Develop strategies to increase user adoption of new features and updates
- Create and implement A/B tests to evaluate communication effectiveness
- Monitor and analyze user engagement with product updates and communications
- Tools and Process Development
- Implement tools for tracking and communicating product changes
- Develop processes for efficient and effective communication across all channels
- Highlight Pennylane's responsiveness and continuous improvement as a competitive advantage
Application process
- HR Screening (20-30 min): Introduction to Pennylane and discussion of your background and motivations
- PMM Discussion & Screening (45-60 min): In-depth exploration of your experience, understanding of the role, and fit with our product culture
- Case Study & Debrief: Evaluation of your strategic thinking, communication skills, and ability to manage product communication and user engagement challenges
- Meet with a founder : You’ll spend a few minutes with one of our founders to discuss and answer all your questions
- Join us at Pennylane to play a crucial role in enhancing client satisfaction and driving our growth strategy forward
Our take
In multiple mature markets, companies have been using QuickBooks, Xero and other SaaS solutions for accounting, but it is a fragmented industry with each country using its own software solution. In France, there is no definitive SaaS solution for accounting.
Pennylane wants to overhaul current tools and modernise the tech stack of accounting firms, by connecting directly with third-party services that hold valuable information. Accounting firms can use Pennylane collaboratively by accessing the platform to centralise receipts, create invoices and automate tasks. Instead of sending information back and forth with spreadsheets and photo attachments, both clients and accounting firms can interact directly on the platform.
Pennylane has a significant market opportunity ahead, with an ambitious goal to become the preferred management platform for European companies. The company already claims 50,000 customers. A recent instalment of funding will allow the company to further develop its platform, looking at artificial intelligence for accountants, and expand to other markets in Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2024
$41.6m
SERIES C
May 2023
$30.7m
SERIES C
Total funding: $159.7m
Company benefits
- Work remotely from anywhere in Europe, as long as your contract allows you to
- Company shares to enjoy a piece of the success story you're building with us
- A budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it
- Access to 8000 fitness spaces in Europe and more than 300 activities related to wellness through our partner Gymlib
- Access to Busuu to perfect your english or your french
- The latest Apple equipment
- Be part of a vibrant social community: we do lots of sports together (running, climbing...), we love to hang out and have a drink together (Thursday afterwork drinks on our rooftop is a usual thing)
- Twice-a-year company seminars
- Wonderful office in the center of Paris
- 10 additional days off (to the 25 standard ones) for those based in France
- Lunch credits (Swile card) to buy your favorite food every day, for those based in France
- Great healthcare cover (Alan Blue) to take care of yourself and your family, for those based in France
Company values
- Radical Trust
- Supporting SMEs
- Community of Builders
Company HQ
Chaussée-d'Antin, Paris, France
Articles
Leadership
Arthur Waller
(Co-founder & CEO)Founded PriceMatch in 2012, and progressed from Product Owner to Senior Product Owner at Booking.com between 2015-2018. Co-founded Pennylane in 2020.
Felix Blossier
(Co-founder & COO)Founding Partner of PriceMatch in 2012 and experience as Director General of the French Treasury from 2018-2020. Co-founded Pennylane in 2020.
Alexandre Roquoplo
(Co-founder)Extensive history in finance since 2013. Founded OneCPA in 2018 before co-founding Pennylane in 2020.
Tancrède Besnard
(Co-founder & CPO)Co-founded PriceMatch in 2012. Experience as Product Manager for Booking.com between 2016-2018, and current advisor for Predictus. Co-founded Pennylane in 2020.
Diversity, Equity & Inclusion at Pennylane
Katie Sukholeyster (Talent Acquisition Team Lead)
- We continuously provide unconscious bias training for all the team members
- All company successfully attended D&I Workshop
- Pennylane is a part of Pact Parite Agreement
- We write job descriptions very carefully and we strive to do our best in ensuring everyone can feel welcome to apply to Pennylane
- We strive for full diversity and closely monitor our recruiting efforts through metrics and data
- We provide Mental Health support through our wellness initiatives and benefits to support our team members
- We are working with D&I Community partners to create valuable and actionable content
- Pennylane partners with Ada Tech School to provide support and training for the students
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