Senior Growth Marketing Manager, Figure
B2B
$118.8-148.5k
+ 25% Bonus Target + Equity stock options package
More information about location
Blockchain-powered digital lender
Be an early applicant
Blockchain-powered digital lender
201-500 employees
Be an early applicant
$118.8-148.5k
+ 25% Bonus Target + Equity stock options package
More information about location
201-500 employees
Company mission
Figure's mission is to transform financial services through blockchain, bringing speed, efficiency and savings to both consumers and institutions.
Role
Who you are
- 6+ years of experience in B2B Marketing
- Mortgage industry, lending, and financial technology experience is a big plus
- 4+ years of experience with Hubspot Marketing Hub and best-in-class marketing automation tools with stand-up campaigns, reporting, campaign management processes, and attribution from scratch
- Proven experience in implementing and managing ABM strategies
- Problem solver, willing to get their hands dirty. Demonstrated ability to think strategically and analytically
- Understanding of marketing compliance requirements
- Clear and concise verbal and written communication skills, with the ability to translate complex concepts for various audiences and the ability to build content for all partnership verticals across multiple channels
- Deep understanding and ability to leverage quantitative and qualitative data to prioritize projects, conceptualize ideas and solutions for marketing challenges, and more
- Excellent cross-functional collaboration and stakeholder management skills and track record - this is by definition a cross-functional role that will partner not only with our sales and partnership teams but also with our product, engineering, legal, and capital markets teams
- Excellent attention to detail, follow through, and adequate sense of urgency
- Ability to simultaneously manage multiple projects and prioritize appropriately
What the job involves
- Figure is seeking an experienced Sr. Growth Marketing Manager (B2B) to power the growth of our Partner HELOC business by helping us acquire more partners and increase lending volume through our partnership verticals
- As a critical player in advancing the adoption and engagement of Figure products, this role is central to our go-to-market strategy and marks our first dedicated position for this initiative
- You will collaborate closely with our channel marketing team, revenue operations, and sales to design and implement impactful marketing strategies and campaigns across diverse channels
- Spearhead the strategy and execution of sophisticated marketing campaigns to reach and acquire target B2B partners through our partner channels (including mortgage lenders, banks and credit unions) and hit aggressive SQO targets
- Tactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaigns
- Identify and leverage optimal channels to drive awareness, engage, and acquire partners across all B2B verticals
- Collaborate with sales and content teams to develop positioning and messaging that is targeted and relevant to each partnership vertical
- Continuously analyze campaign performance and implement data-backed and qualitatively relevant optimizations
- Implement lead scoring and nurturing workflows in Hubspot
- Partner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motions
- Partner with with the sales and partner success teams to drive partner adoption of the Figure product suite post-sale
- Ensure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!
- Adapt marketing materials to address specific partner value propositions, use cases, and pain points
Our take
Figure handles loans and mortgaging. They are disrupting manual compensation surveys and traditional industry software with their blockchain platform, Provenance, which works as a registry, ledger, and exchange.
The company has branched from offering student loans into many products such as mortgages, personal loans, blockchain-based private credit and private investment opportunities. In 2020, they started seeking a national bank charter to simplify their business and offer better security.
The company is focusing on building blockchain-backed solutions and now offers its customers the option to leverage their cryptocurrency assets to get loans or mortgages and is one of the only companies to do so. Figure is betting heavily on the success of the $1 trillion cryptocurrency market and blockchain industry, and laid off 20% of its staff in July 2023 in preparation for an IPO bid. This IPO is targeted specifically at Figure's lending division, which saw massive growth over 2022 and 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$200m
SERIES D
Dec 2019
$103m
SERIES C
Total funding: $418m
Company benefits
- Continuing education stipend
- Paid parental leave
- Flexible paid time off
- Stock options
- Work from home opportunities
- Health insurance
Company values
- Transparent
- Entrepreneurial
- Positive
- Mission driven
Company HQ
Chinatown, San Francisco, CA
Articles
Leadership
Mike Cagney
(Executive Chair)After Master's at Stanford, Mike spent almost 6 years as Chairman of ReFlow Services and co-founding Social Finance in 2011. He used this experience to co-found Figure in January 2018, serving since as CEO.
June Ou
(President)Having studied at Stanford and founded CCO Solutions, June spent 5 years at Social Finance with Mike, rising to VP of Product Management. She left this position in October 2017 to co-found Figure the following January.
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