Lifecycle Marketing Manager, HoneyBook
$100-120k
More information about location
2-3 days a week in office
Business management platform for Independents
Posted today
Business management platform for Independents
201-500 employees
Posted today
$100-120k
More information about location
2-3 days a week in office
201-500 employees
Company mission
To make it easier to run an independent business and live a life filled with passion and purpose.
Role
Who you are
- Strategic thinker who is able to translate product insights into impactful & engaging lifecycle campaigns
- Strong analytical skills with the ability to generate hypotheses centered in data, see through the noise, and leverage that knowledge to improve performance
- A self-starter who is excited to dive into data and company resources to find answers, develop new ideas, and unblock themselves
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
- Someone is who excited by impact and is constantly looking for new and interesting ways to optimize performance of their campaigns
- 4+years of experience working in a growth, engagement, or lifecycle marketing role at a high growth tech company. Experience at product-led or subscription-based companies is a plus
- Experience in both creating lifecycle strategy and experiment plans as well as hands-on experience building and launching campaigns
- 2+ years of experience in an enterprise-level marketing automation tool such as Iterable, Braze, Customer.io, etc
- Demonstrated experience in A/B testing in lifecycle marketing programs that resulted in improved business metrics
What the job involves
- As the Lifecycle Marketing Manager, you’ll be responsible for helping drive the strategy, coordination, and execution of our lifecycle roadmap for trial users and new members; driving engagement and crafting experiments that increase subscriptions, product adoption, and activation
- You’ll do hands-on work in our marketing automation tool, Iterable, building emails, in-app notifications, and pushes, as well as strategic planning work, creative briefing, and experiment design
- Campaign Strategy & Execution: Develop and execute lifecycle marketing campaigns (email, in-app messaging, push notifications, etc.) that engage customers at key touchpoints in their lifecycle
- Segmentation & Personalization: Use customer data and segmentation strategies to craft personalized messaging and offers tailored to different audience segments
- Optimization & Testing: Continuously test and optimize campaigns, leveraging A/B testing and data-driven insights to improve performance
- Cross-Functional Collaboration: Work closely with Product Marketing, Data, and Creative teams to build integrated campaigns that align with the in-product experience
- Analytics & Reporting: Analyze key performance metrics to measure the success of campaigns and provide actionable insights to optimize future initiatives
Our take
The self-employed sector is growing quickly, with freelancers now comprising a third of America's workforce. HoneyBook addresses the challenges faced by solo entrepreneurs by offering an all-in-one platform for client communication, invoicing, and booking. it charges a subscription fee and a 3% fee for online transactions.
While competitors like Taver, 17hats, HubSpot Sales Hub, and Calendly offer similar services, HoneyBook stands out by providing an all-in-one platform where users can generate invoices and accept payments seamlessly. this has earned the trust of service providers across the US and Canada, with HoneyBook facilitating over $9B in business bookings.
With the freelance economy in the US projected to encompass 50% of the workforce by 2027, HoneyBook, a unicorn company, is well-positioned for continued growth and success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
51% female employees
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$250m
SERIES E
May 2021
$155m
SERIES D
Total funding: $479m
Company benefits
- Medical insurance: We've got you and your family covered - from head to toe
- Parental leave: Welcome in parenthood with paid leave and quality time to spend with your family
- Open PTO: Take a break, hit reset, and come back refreshed
- Equity: Enjoy equity and retirement plans
- Wellness & development budget: Health mind, health body, and health career - it's all possible
- Hybrid workspace: Get office camaraderie or enjoy the flexibility to work wherever you work best
Company values
- People come first: As we explore opportunities and work through challenges
- Raise the bar: We push for greatness - for ourselves and our members
- Keep it real: Authenticity, respect, and transparency are at our core
- Own it: Trust and ownership let us make decisions with confidence
- Love what we do: We love what we do and what we create for our members
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Dror Shimoni
(Co-Founder & CTO)Worked as a Software Developer for companies including IDE, Matrix, AlSeek, ITG, and Semantinet.
Naama Alon
(Co-Founder)Studied Engineering, Design, and Art at Shankar. Worked as a UX Designer at RED-ID.
Oz Alon
(Co-Founder & CEO)Studied Law & Business at The Interdisciplinary Centre. Interned at Yehuda Raveh & Co. Owner of Backy Bar Ltd.
People progressing
Casey joined HoneyBook in 2020 as an Office Manager and has since been promoted to Talent Coordinator, and Associate Talent Partner and now serves as a UX Research Operations Associate.
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