Vice President of Programmatic Revenue & Operations, Fandom
$255-345k
+ Equity
Fan platform for entertainment and gaming
Be an early applicant
Fan platform for entertainment and gaming
501-1000 employees
Be an early applicant
$255-345k
+ Equity
501-1000 employees
Company mission
To understand, inform, entertain and celebrate fans by building the best entertainment and gaming communities, services and experiences.
Role
Who you are
- Bachelor’s degree in Business, Marketing, Economics, or related field (MBA or advanced degree a plus)
- 10+ years of experience in programmatic revenue, yield management, or ad monetization within digital media
- 5+ years of executive leadership experience, ideally in a global capacity
- Proven success in leading programmatic sales teams to achieve and exceed revenue goals
- Strong track record in programmatic revenue strategy, yield optimization, and revenue forecasting
- Demonstrated ability to influence and guide outsourced Ad Operations through feedback and insights that align execution with business goals
- Deep expertise in platform optimization, pricing, inventory, yield, and brand safety best practices
- Strong analytical skills with the ability to interpret complex data, extract insights, and make data-driven decisions
- Strategic mindset with a proven ability to think creatively, innovate, and adapt to market changes
- Exceptional leadership skills with a history of developing talent and building teams recognized for excellence
- Excellent communication and presentation abilities, capable of influencing executives and cross-functional leaders
- Recognized industry presence with a record of thought leadership and contributions to programmatic advertising
What the job involves
- As VP of Programmatic Revenue, you will be responsible for driving total programmatic revenue performance — across indirect (open exchange) and direct (PMP, preferred deals, and guaranteed programmatic) channels
- You will oversee commercial strategy, yield, partner management, and operational excellence, working closely with Sales, Ad Platform, Marketing, and Operations to grow revenue and market share
- This is a senior commercial role that combines hands-on business ownership with strategic leadership, ensuring programmatic is a core growth engine for the company
- You will lead a high-performing global team, focus on growth and efficiency and stay ahead of industry trends to position the company as a leader in programmatic advertising
- Develop and implement programmatic revenue strategies across all platforms, channels, regions and deal types including open exchange, preferred, and guaranteed deals
- Establish the overall pricing and yield management strategy to maximize revenue while maintaining client value
- Continuously evaluate and enhance programmatic revenue processes and workflows to improve efficiency and scalability
- Own revenue targets (indirect + direct PMP) globally and produce accurate revenue forecasts and monitor performance against targets, providing regular updates to executive leadership
- Identify KPIs that support both short- and long-term programmatic revenue objectives
- Develop and implement comprehensive and industry leading curated deals business to shift spending from open market to higher value channels
- Work with the product and tech leadership to prioritize roadmap initiatives and manage the effective interplay between direct and programmatic advertising
- Lead and grow the programmatic team to drive adoption of programmatic products and achieve revenue targets
- Build strong client and agency relationships, promoting the value of programmatic solutions to advertisers
- Personally engage key trading desks and programmatic decision-makers to expand PMP spend and establish preferred partnerships
- Equip the sales team with data, insights, and playbooks that position our programmatic offerings competitively
- Leverage platform performance insights (pricing, yield, brand safety, inventory optimization) to empower the sales team with data-driven strategies that strengthen client conversations and drive measurable results
- Build the Direct PMP GTM strategy: define packages, pricing models, and positioning by vertical and buyer type
- Support key client and agency meetings (particularly trading desks, investment leads, and programmatic strategy heads)
- Oversee private marketplace (PMP) deal creation, pricing, and packaging with direct input to Sales and Marketing
- Create reusable programmatic sales playbooks and insight dashboards to equip sellers and strengthen client conversations
- Identify PMP opportunities tied to Helix, Curation, and Audience-led solutions, ensuring alignment with the broader Fandom offering
- Lead all SSP, exchange, and demand-partner relationships (e.g., Google, Magnite, Pubmatic, TTD, Xandr)
- Negotiate commercial terms, data access, and integrations to drive revenue and inventory performance
- Develop a tiered partner strategy — from core monetization partners to innovation partners (e.g., identity, curation, AI)
- Partner with the Operations team to provide strategic feedback and insights on campaign delivery, performance, and optimization to support buyer development
- Execute yield and pricing optimization in partnership with RevOps and Product, leveraging data to improve CPMs, fill rates, and inventory utilization
- Provide deep insights on the efficacy of the ad engine platform, working closely with Product to ensure it is optimized effectively for ad delivery, yield and brand safety
- Run key analyses that translate into actionable strategies to enhance sales performance and client satisfaction
- Collaborate with product and engineering to optimize and evolve the tech stack — header bidding, identity, data enrichment, curation, and optimization
- Drive insights on brand safety tiers, viewability, and inventory quality to maximize safe, scalable demand
- Stay informed on industry trends, competitive developments, and emerging technologies that impact programmatic revenue
- Adapt strategies to evolving market conditions and innovate to capture new opportunities
- Assess potential M&A opportunities and strategic partnerships aligned with growth objectives
- Inform the roadmap for programmatic integrations, clean rooms, and decisioning capabilities (Helix, AI optimization, etc.)
- Champion experimentation with new formats (CTV, audio, in-game, native, contextual) to diversify programmatic revenue streams
- Build, develop, and inspire a global programmatic team of sellers, analysts, and operations professionals
- Foster a collaborative and innovative culture that emphasizes professional growth and cross-functional alignment
- Represent the company externally as a thought leader in programmatic revenue and digital advertising
Our take
Fandoms are on the rise, with companies and cultural brands recognizing the lucrative potential of increased fan engagement and increasingly courting audiences with additional content. Fandom (previously Wikia) is a company leveraging this trend by providing a mainstream multi-platform home for the rise of fan-targeted content and experiences through a multi-property, multimedia business.
Fandom has more than 350 million monthly active users and 250,000 wiki communities. Its advertising revenue model, in an industry defined by internet participation and loyal engagement, has been an astute move from the start and has helped propel it to a leading position, as have a spate of multimedia and media asset acquisitions since 2018.
In 2022, Fandom introduced highly anticipated features such as Interactive Wiki Maps and Fandom Trivia. The platform continues to enhance its map tools and plans to roll out additional features, including custom map markets. These updates are exciting, and ones that are sure to bring even more users and drive further growth for the site.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2018
$106.4m
SERIES E
Aug 2014
$15m
SERIES D
Total funding: $161.4m
Company benefits
- Robust health plans
- Flexible time off
- Retirement programs including 401k match
- Paid parental leave
- Learning resources
- Paid volunteer time
Company HQ
Union Square, San Francisco, CA
Leadership
Perkins Miller
(CEO)Alongside serving as the CEO of Fandom, they are an Independent Director at Herbalife. Previously a General Manager of North America at StubHub and an Independent Director at Acquisio. They also worked at the NFL as a Chief Digital Officer and the Head of Media Operations and at WWE as an Executive VP of Digital Media.
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