Performance Marketing Manager, Clio

• You are a results-driven performance marketing professional with a proven history of delivering data-driven, impactful campaigns
• You excel at using analytics to uncover insights and improve performance
• You are a skilled collaborator, able to work cross-functionally across time zones
• You are known for your organizational and communication skills, you manage multiple priorities effortlessly
• You thrive on challenges, see them as opportunities for growth, and are excited to join a close-knit team helping Clio achieve new levels of success while advancing your own career
• 4+ years paid marketing experience using Facebook, LinkedIn, Reddit & TikTok platforms
• Experience of driving campaign optimization via campaign analysis and insights
• 1+ year in a B2B environment (driving MQLs for a sales team)
• 1+ year using a project management platform such as Asana
• Familiarity with Salesforce or other CRM tools
• Experience launching / testing new channels

Desirable

• We are currently seeking a Performance Marketing Manager to join our Performance Marketing Team in Toronto
• This role is very hands-on and collaborative; experience working as part of a team that builds campaigns using Paid Media ad platforms is required
• The Performance Marketing Team thrives on solving complex challenges that fuel sustainable growth
• As part of a dynamic group of high achievers, we craft and execute strategic campaigns to attract, engage, and convert prospects through digital advertising channels
• Build & manage campaigns and audiences on Paid Media Channels such as Meta, LinkedIn, Reddit, etc
• Experimentation as we launch new ad channels
• Create lead gen forms within ad platforms and integrate them with marketing automation tools
• Participate in the ad creation process process via collaboration with the content and creative teams
• Collaborate with Demand Generation, Customer Marketing, Product Marketing) to support their strategic plans
• Update weekly performance reports
• Analyze all aspects of Clio's marketing funnel and identify the largest areas of improvement to implement strategies to capitalize on these opportunities
• Develop innovative marketing ideas using research and data insights
• Provide insights and actionable recommendations through regular reporting