Senior Product Marketing Manager, LaunchDarkly
Competitive Intelligence
$165-194k
+ Restricted Stock Units (RSUs)
Feature management for software teams
Open for applications
Feature management for software teams
501-1000 employees
Open for applications
$165-194k
+ Restricted Stock Units (RSUs)
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- 5+ years of competitive intelligence, product marketing, and/or solutions engineering in B2B SaaS or developer software
- Demonstrated track record of building successful competitive intelligence programs and content
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans
- Experience presenting to strategic and executive teams
- Ability to build relationships and influence across all levels of the organization, especially the field
- A bachelor of science in marketing or a degree in business preferred
- Preferred: experience with developer/devops products
What the job involves
- LaunchDarkly is looking for a Senior Product Marketing Manager, Competitive Intelligence to help drive our mission to empower all teams to deliver, control, and measure their software through feature management.
- In this role, you will become a cross-functional leader and subject matter expert on LaunchDarkly’s competitive landscape and combine a technical assessment of competitor products with market insights to arm our Sales team with the information they need to successfully navigate competitive conversations.
- You will also partner closely with product management to inform future strategy, and work closely with other teams in Marketing
- We’re looking for a self-starter with technical curiosity, experience partnering closely with Sales teams, and the ability to grasp and link technical products and features to customer pain points and business benefits. Prior experience with developer tools is a big plus
- Define and scale LaunchDarkly’s competitive intelligence program
- Develop an in-depth technical understanding of competitor products and go-to-market motions
- Develop product positioning and competitively unique messaging based on user research, market insights, and product knowledge
- Deliver content and programs to help our sales teams with customer conversations
- Deliver competitive insights to the product team to help guide future strategy
- Partner across Marketing to inform campaign ideation and execution
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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