Senior Product Marketing Manager, ServiceNow
AI & Platform
$162.6-284.6k
Salary dependent on location + Variable/incentive compensation
Cloud-based digital workflows for enterprises
Job no longer available
Cloud-based digital workflows for enterprises
1001+ employees
Job no longer available
$162.6-284.6k
Salary dependent on location + Variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 10+ years of experience in Product Marketing, Product Management, or related roles within enterprise B2B software
- Deep understanding of AI, enterprise platforms, and cloud ecosystems—experience in AI product marketing is a strong plus
- Proven ability to develop clear, differentiated messaging and positioning that stands out in competitive markets
- Strong storytelling skills with the ability to translate technical concepts into compelling business value
- Track record of successfully launching enterprise software products and leading cross-functional GTM efforts
- Excellent verbal and written communication skills, with experience presenting to executives, customers, and partners
What the job involves
- We are seeking a highly motivated and strategic Senior Product Marketing Manager to join ServiceNow’s Platform and Artificial Intelligence (AI) Core Product Marketing team
- This role is critical in shaping the positioning and differentiation of our AI solutions, working closely with Product, GTM, partners, demand generation, and marketing teams to bring ServiceNow’s AI innovations to market
- As a Senior PMM, you will be the subject matter expert on our AI solutions, translating complex capabilities into compelling, differentiated messaging
- You’ll play a pivotal role in ensuring ServiceNow is recognized as the AI platform for enterprise transformation by creating product narratives, guiding launches, developing market strategies, and partnering cross-functionally to drive adoption and business impact
- Develop differentiated messaging and positioning for ServiceNow’s AI and platform solutions, ensuring clear articulation of how we stand out in the enterprise AI market
- Craft compelling solution narratives that resonate with customers, partners, analysts, and the broader market
- Own and drive go-to-market (GTM) strategies for new AI product releases, ensuring a flawless launch execution across marketing, product, and sales teams
- Serve as the internal and external SME for ServiceNow’s AI offerings, helping teams across the company understand what makes our AI solutions unique
- Work closely with Product, Engineering, GTM, and Marketing teams to ensure alignment between product strategy and marketing efforts
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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