Director of North America Marketing, Culture Amp
$195-225k
+ ESOP
Employee platform for staff surveying and analytics
Be an early applicant
Employee platform for staff surveying and analytics
501-1000 employees
Be an early applicant
$195-225k
+ ESOP
501-1000 employees
Company mission
Culture Amp's mission is to build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- An Accomplished B2B Leader: You have 10+ years of experience in B2B marketing, with a proven track record in the enterprise software/SaaS sector. You've led regional marketing efforts and successfully managed high-performing teams
- A Strategic Thinker: You have a demonstrated ability to develop and execute complex marketing strategies that have directly led to customer acquisition and growth
- A Master of Collaboration: You are an expert at building relationships and driving alignment across sales, product, and global marketing teams
- A Data-Driven Decision Maker: You're comfortable with advanced analytics and use data to measure success, draw insights, and optimize campaigns for continuous improvement
- An Exceptional Communicator: Your communication skills allow you to engage, influence, and inspire stakeholders at every level of the organization
What the job involves
- We are looking for a strategic and results-driven Regional Marketing Director to lead our North American team
- You'll be driving our go-to-market strategy, crafting and executing innovative campaigns that attract new customers, deepen relationships with our existing base, and make a powerful mark on the North American market
- This role isn’t just about marketing; it’s about leadership
- You will mentor a high-performing team, serve as a key partner to our sales and product teams, and ensure every marketing dollar delivers maximum impact
- If you're ready to own a region and build something truly exceptional, we want to talk to you
- This role can be based in our Chicago, Austin, or New York hubs. A willingness to travel as required to support regional events and initiatives is a must!
- Drive New Logo Pipeline: You will own the strategy and execution for attracting new customers across North America
- By developing and launching sophisticated regional marketing campaigns, you will be directly responsible for building a robust and predictable pipeline of new business opportunities
- Fuel Expansion Revenue: Beyond new logos, you will focus on expanding our footprint within our existing customer base
- You will work closely with customer marketing and sales to identify key upsell and cross-sell opportunities, creating targeted campaigns that drive growth and increase customer lifetime value
- Lead with Vision: You will mentor and empower a high-performing team of marketing professionals
- Your leadership will ensure every regional initiative is executed flawlessly, fostering a culture of accountability and innovation
- You will be the visionary behind our regional success, guiding your team to exceed its goals
- Forge Cross-Functional Partnerships: You will serve as the crucial liaison between regional marketing and core business functions, including sales, sales development, and product teams
- Your ability to align our marketing efforts with overarching business objectives will ensure a cohesive and unified approach to market
- Optimize for Results: You will strategically manage the regional marketing budget to ensure every dollar is invested for maximum return
- By establishing clear KPIs and analyzing performance data, you will continuously optimize our programs and initiatives to drive measurable results
Our take
The so-called ‘Great Resignation’ has highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It also has a sizable online community where users can connect and book workshops, including ones run by diversity, equity and inclusion experts.
The main way Culture Amp differentiates is its team of “People Scientists,” or organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients. Combining this with proprietary data derived from its wide pool of clients, the company can offer an exceptional service.
Culture Amp’s unrivaled data set and unique insights have made major impacts inside boardrooms globally. As the nature of the workplace is fundamentally changing post-pandemic, Culture Amp will hope that it can leverage its reputation to help even more customers navigate uncertain times.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$79.2m
SERIES E
Total funding: $276.5m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(CEO)Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Board Member)Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Salary benchmarks
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