UK General Manager, Passes
+ Equity
Web 3.0 platform for creators
Posted today
Web 3.0 platform for creators
21-100 employees
Posted today
+ Equity
21-100 employees
Company mission
To empower creators to scale their content, own their audiences, and make more money than they could anywhere else.
Role
Who you are
- This role requires someone who can move quickly, think entrepreneurially, and execute across growth, marketing, partnerships, and operations
- 5+ years of experience in business operations, partnerships, or general management
- Prior experience scaling a region or launching a market (ideally at a startup or marketplace)
- Strong understanding of the UK creator, tech, and digital media landscape
- Ownership of the UK plan, including acquisition, onboarding, and retention of creators
- Build feedback loops to ensure product-market fit and prioritize regional tooling needs
- Exceptional communicator with high attention to detail and follow-through
- Comfortable with ambiguity, resourceful, and eager to build from the ground up
- Drive digital and performance marketing efforts in partnership with the global marketing team
- Lead localized SEO/SEM strategy and oversee the UK acquisition landing funnel
What the job involves
- We’re looking for an experienced operator and strategic thinker to lead our expansion into the UK market
- As General Manager, you’ll be responsible for launching and scaling the region—leading go-to-market efforts, overseeing operations, building partnerships, and acting as the face of Passes in the UK
- You’ll work closely with cross-functional leaders in the US while building out a high-performing team locally
- Own and lead UK market strategy, growth, and performance
- Own local P&L and OKRs, reporting to US leadership
- Build and manage creator and agency partnerships across the UK
- Lead creator acquisition, partnerships, and support
- Create efficient internal workflows between UK and US-based cross-functional teams
- Identify and manage compliance, legal, and operational needs for UK scale
- Represent Passes in the UK — speaking at events, joining panels, building our brand
- Identify region-specific trends, opportunities, and tooling needs
Salary benchmarks
Our take
Traditionally, nearly all media was created and controlled by a few central organizations. Then, the internet came along and platforms like YouTube and Facebook democratized content creation while controlling distribution. Now, with the advent of blockchain technologies, Passes is attempting to decentralize power to the creators themselves.
The company delivers a Web 3.0 platform for creators to scale their content and own their audiences. In theory, this should be a dream for creators and consumers alike. However, so far Web 3.0 platforms have found that in practice it is difficult to onboard users.
Passes must ensure that its platform is easy to use and has competitive capabilities if it is to see good adoption levels. Its acquisition of rival monetization platform Fanhouse was a step in the right direction. And a strong Series A funding round will be used to grow its team and add additional creator revenue streams to the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Flexible work hours, with the option to work in-person at NYC or Miami offices
- The chance to work on a world-class team of former founders and engineers who have scaled companies to >$7.5b in value
- Equity and token allocation
- Unlimited PTO
- 401k & top-tier health insurance benefits (equivalent to Big Tech companies coverage for Medical, Dental & Vision)
- Occasional paid travel costs to events and off-sites
Company HQ
Brickell, Miami, FL
Leadership
Lucy Guo
(CEO)Current Founder and General Partner of Backend Capital, an early-stage fund focused on backing engineers. Previously co-founded Scale AI (Y Combinator S16) and was a product designer at Quora and Snapchat.
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