Head of Paid Social, Estrid
4 days a week in office
Razor subscription
Be an early applicant
Razor subscription
21-100 employees
Be an early applicant
4 days a week in office
21-100 employees
Company mission
To enable everyone to feel confident in their own bodies.
Role
Who you are
- We are looking for a proactive and data-driven Head of Paid Social to join our on-site team and lead our Performance Marketing efforts
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of experience in Paid Social and proven track record of leading effective campaigns
- Experience in leading high performance teams
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication, negotiation, and relationship-building skills
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
What the job involves
- To power the next phase of growth and continue to build our presence throughout Europe through performance marketing, we are seeking an experienced Head of Paid Social to join our team
- As Head of Paid Social at Estrid, we are looking for a dynamic individual with a proven track record of developing and executing Paid Social strategies internationally that enhance brand visibility, engagement, and sales
- Reporting to the Performance Marketing Director, the Head of Paid Social will manage a Performance Marketing Specialist and Creative Design team of two to deliver full funnel creatives and strategies to build our paid social channels
- This is a high impact and visible role at Estrid holding ownership of significant marketing budgets and having an outsized impact on Estrid's subscriber base and revenue growth
- The ideal candidate for this position will possess commercial acumen and a deep understanding of Paid Social, coupled with a keen creative intuition that complements Estrid’s brand ethos
- You should be adept at data analysis, team leadership, and managing high-growth creative pipelines
- We anticipate the selected individual to exercise a high level of autonomy, spearheading the Performance Marketing domain while ensuring harmony with Estrid's overarching brand objectives and business aspirations
- Performance Optimization: Lead and refine a Paid Social-first acquisition strategy across multiple channels to maximize subscriber intake, reduce CAC, and grow Estrid’s active subscriber base
- Team Leadership: Mentor, and empower the Performance Marketing team, blending creative excellence with data driven decision-making
- Strategic Oversight: Develop and own the Paid Social roadmap, balancing short-term efficiency goals with long-term growth initiatives
- Reporting: Deliver clear, actionable insights to guide budget allocation and campaign optimization in addition to consistent analyses to unlock growth opportunities per channel
- Project Management: Oversee the seamless execution of a complex creative pipeline and manage stakeholders to sustain a best-in-class creative strategy
- A/B Testing: Drive a high-frequency testing culture to rapidly identify, scale, and optimize top-performing creatives, messaging, and audience strategies
- Cross-functional Collaboration: Collaborate with cross-departmental teams (such as Brand Marketing, Product, Supply) across the business to ensure alignment with wider business objectives
Application process
- Please apply with a resume/ cover letter in English
Salary benchmarks
Our take
Estrid is an online razor and body care brand that delivers a modern approach to self-care. The company sets itself apart in the market by selling high-quality, vegan products, and operating on a subscription model.
The global razor market has witnessed considerable change in the last few years, and there is now greater demand for better-designed, sustainable products. Consequently, in the US, several female-focused razor subscription businesses have emerged to challenge traditional brands like Gilette, including Billie, and the Women's Shave Club. However, this sort of business was lacking in the European market and Estrid identified this early on. Estrid now operates across thirteen countries, including the United Kingdom, Sweden, Germany and the Netherlands.
Backed by substantial funding and its ever-growing online presence, with over 1M followers across its social media sites, Estrid has asserted itself as a leader in the market and is continuing to make an impact in a fast-growing industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$9.4m
EARLY VC
Oct 2022
$18.8m
EARLY VC
Total funding: $46.2m
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Alan Aygun
(Co-Founder)Previously co-founded Verk and worked as a Franchisee for Phone House Sverige.
Amanda Westerbom
(Co-Founder)Began their career in Marketing at Tom Hope AB then moved on to Freelance Photography, having worked with clients including House Magazine, Visit Sweden, Tom Hope, Verk Watches, TV4, and Di Weekend.
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