Marketing Manager, Amazon
Audience Development
$72.6-155.2k
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
$72.6-155.2k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- The ideal candidate will have project management or marketing experience for consumer-facing technology products/services
- You will need to prioritize effectively in a fast-moving and ever-changing environment, communicating clearly and persuasively
- You will create and manage multiple project plans, help traffic assets, and execute campaigns across many channels simultaneously
- The ideal candidate will be able to juggle multiple tasks in a fast-paced environment and help the team remain organized
- This position will interact with all levels of the company
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using Microsoft Excel to manipulate and analyze data
Desirable
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- BA/BS, MBA or equivalent work experience
- 4+ years of project management or digital marketing experienceInterest in the music industry and music culture
- A love for consumer tech and products
- Ability to manage multiple tasks in a fast paced environment
- Proficient communication skills to drive cross-team facilitation and project management
- Ability to lead cross-functional projects across industry, product, engineering, BI teams, global marketing stakeholders, marketing digital consumer products, subscription and/or entertainment services
- 3+ years of mobile experience with consumer technology product or service
What the job involves
- The Amazon Music team is looking for a Marketing Manager to help manage marketing campaigns for our content programs
- They will assist the development of cross-channel campaigns across both paid and owned channels and work closely with partners on the a cross-functional content team to help build, launch, and measure campaigns
- They will also work closely with Prime Video and internal Amazon Music teams
- This role will demonstrate mastery of organization, facilitate crisp, seamless communication between stakeholders, and help get campaigns off the ground that delight customers and drive them to Amazon Music
- Act as the lead project manager for content programs, helping to build and launch campaigns across multiple owned and operated channels like email, push and on-site merchandising
- Manage creative asset and media plan development, trafficking, and general facilitation
- Collect post-campaign data for analysis purposes
- Leverage post-campaign data to help develop and document key learnings, best practices and strategies; build playbooks that can be leveraged across global teams and to inform new programs
- Excellent attention to detail and project management skills
- Develop and test campaigns across Prime Video, and Amazon teams to launch innovative growth marketing campaigns
Application process
- This position will remain posted until filled
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
Salary benchmarks
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