Demand Generation Manager, Dialpad
$110-135.8k
AI-powered cloud communications platform
Open for applications
AI-powered cloud communications platform
1001+ employees
Open for applications
$110-135.8k
1001+ employees
Company mission
To completely transform the way the world works together.
Role
Who you are
- 3-5 years of progressive experience in demand generation or integrated campaigns within a high-growth B2B SaaS environment
- Proven success in developing and executing full-funnel marketing campaigns—including webinars, nurture programs, and third-party sponsorships—focused on driving measurable pipeline and revenue outcomes
- Strong business acumen and a history of optimizing multi-channel campaigns with a focus on ROI and pipeline contribution
- Advanced analytical skills with the ability to interpret complex data sets, identify trends, and translate insights into strategic campaign improvements
- Expertise in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce), with a track record of executing and reporting on sophisticated campaigns
- Extensive cross-functional experience collaborating with Sales, Marketing Ops, SDRs, creative, and web development teams to align on goals and launch various programs and assets
- Experience working with international teams to localize and tailor campaigns based on regional priorities and audience nuances
- Ability to prioritize and manage multiple high-impact initiatives in a dynamic, fast-paced environment
What the job involves
- The Demand Generation Manager will play a pivotal role in shaping and executing high-impact marketing strategies to drive substantial pipeline generation and acceleration
- You will own the strategic planning, orchestration, and optimization of multi-channel campaigns designed to acquire new prospects and advance existing opportunities for our sales teams
- This role demands a strong command of various channels, including content syndication, email nurtures, direct mail, paid media, webinars, and more
- You will be a key part of the Demand Generation team’s quarterly pipeline commitments
- You will work closely with Product Marketing, Content Marketing, Field Marketing, Lifecycle, and Sales to ensure the strategy is aligned and the business impact is measured
- Own the end-to-end process for launching complex campaign programs and assets, driving efficient execution and market readiness
- Strategically develop and architect promotional content for comprehensive demand programs, ensuring deep alignment of messaging with Ideal Customer Profiles (ICPs) and key market segments in collaboration with product and content marketing
- Design, orchestrate, and spearhead robust campaign activations across diverse channels such as content syndication, email, content marketing, direct mail, and emerging digital platforms
- Act as a strategic partner to the integrated marketing team and cross-functional stakeholders, proactively identifying opportunities to build innovative, pipeline-generating programs that achieve ambitious targets
- Drive strategic engagement and enablement for Sales teams, developing programs that effectively qualify leads, secure meetings, and significantly accelerate pipeline velocity
- Conduct in-depth analysis of marketing program and campaign performance, translating complex data into actionable insights and strategic recommendations. Effectively communicate and present these insights to stakeholders and executive leadership, influencing future strategy and investment
Our take
Dialpad offers an AI-driven cloud communications platform for business teams. It was founded to streamline communications across entire businesses with a fast set-up and hassle-free deployment.
As well as hosting in-house video, meet and text communications with automated note taking and transcription, the platform also features AI-powered customer service, sales and voice intelligence insights. Dialpad has impressed customers such as Asana, Stripe, TED and Uber with its smooth integration capabilities with co-working platforms like Slack, Google Workspace, Salesforce CRM and Microsoft Teams.
The Unicorn company's funding has allowed it to heavily invest in the continued R&D of AI technologies to deliver a number of industry-first features. The company has also expanded globally with the opening of offices in Europe and Asia and plans to further extend its global footprint with additional investments internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2022
$50m
LATE VC
Dec 2021
$170m
LATE VC
Total funding: $450m
Company benefits
- Company stock options
- Continued education stipend
- Cell phone, home internet, and gym membership stipend
- Work from home opportunities
- 100% paid medical, dental, and vision plan
- Catered lunches, free snacks & drinks
Company HQ
San Ramon, CA
Leadership
Craig Walker
(CEO)Having studied Law at UCB, Craig worked as an Attorney for Brobeck Phleger & Harrison, before moving to General Counsel at TeleSoft Partners. He spent almost 4 years at Google Ventures before founding Dialpad in January 2011.
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