Product Strategy and Operations Associate, Roku
$100-120k
+ Equity
More information about location
4 days a week in office
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$100-120k
+ Equity
More information about location
4 days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate is curious about digital advertising and CTV, organized in fast-moving environments, and eager to learn how advertisers and agencies evaluate platforms. You understand how to translate complexity into clarity, thrive in cross-functional settings, and are excited to build the operational muscle behind Roku's advertising business
- 1–3 years of experience in strategy and operations, management consulting, product marketing, program management, or equivalent practical experience, ideally within digital advertising
- Demonstrated interest and/or experience in advertising experiences, programmatic advertising, and/or advertising data and performance measurement is a plus — along with broader curiosity about digital advertising, ad tech, CTV/streaming, or media, and a willingness to develop deep domain expertise
- Comfortable operating as a directly responsible individual (DRI) for a defined workstream, balancing autonomy with close collaboration with senior PS&O and product leadership
- Analytical and detail-oriented, with an ability to structure ambiguous problems and support data-informed recommendations
- Strong communication skills with the ability to synthesize complex information into clear, actionable outputs
- Collaborative and proactive working style; comfortable navigating ambiguity and managing multiple workstreams simultaneously
- Comfortable using AI tools to increase productivity in research, developing presentations and briefing documents, and other professional tasks
What the job involves
- Ad Product Strategy & Operations (PS&O) is a hybrid strategy and execution function within Roku's Ad Product organization
- We partner with product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy across Roku's advertising portfolio
- The team sits at the intersection of product development and business enablement
- Our focus is on driving clarity, scalability, and alignment across initiatives, from roadmap planning through launch execution
- We also collaborate closely with commercialization partners to ensure new products and solutions are effectively brought to market with strong product-market fit
- You'll serve as the go-to-market DRI for a defined product area within Roku's advertising portfolio
- You'll contribute to defining and scaling new ad experiences and solutions - researching market opportunities, competitive offerings, and advertiser needs to inform what gets built - while driving the launch operations, release coordination, and cross-functional alignment that bring those solutions to market
- The role acts as connective tissue between product development and business enablement - identifying operational gaps, synthesizing market feedback, and ensuring every launch is commercially ready
- You will focus on one of the following areas within Roku's advertising portfolio:
- Ad Experiences — Defining and scaling new creative and interactive ad formats that engage viewers across Roku's platform
- Roku Exchange — Supporting strategy and operations for Roku's video advertising products and third-party programmatic integrations
- Performance, Data, & Measurement — Driving go-to-market readiness for Roku's suite of performance offerings that help drive towards advertisers' media goals and prove the value of Roku media
- Contributed to the definition and positioning of new ad experiences and solutions by researching competitive offerings, advertiser needs, and market dynamics; applying go-to-market frameworks that scale across Roku's advertising business
- Collaborate closely with internal and external partners to drive technical integrations that power Roku’s Ad products
- Partner with Product, Ad Sales, Operations, and Legal to unblock revenue opportunities by addressing compliance, go-to-market, pricing and packaging, and operational challenges
- Manage go-to-market readiness and release management for new ad products within your area, including alpha/beta coordination, commercial packaging, US and international launch support, and sales enablement materials that equip Ad Sales teams from day one
- Monitor post-launch performance against exit criteria, manage day-to-day operational needs, and synthesize market feedback into clear summaries that inform product roadmap discussions
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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