Senior Product Marketing Manager, Virta Health
$144-180k
Diabetes reversal treatment
Open for applications
Diabetes reversal treatment
501-1000 employees
Open for applications
$144-180k
501-1000 employees
Company mission
To reverse diabetes and obesity in one billion people.
Role
Who you are
- 8+ years of experience in product marketing preferably in healthcare, B2B SaaS, or Enterprise B2B2C markets
- Management consulting background welcome
- Proven expertise in go-to-market strategies, product positioning, and messaging
- Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions
- Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
- Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
- Experience supporting sales enablement and creating effective go-to-market collateral
What the job involves
- Virta is looking for a Senior Product Marketing Manager to lead go-to-market efforts across our commercial business
- At Virta, the B2B Product Marketing team drives key company “go/no-go” decisions (e.g., around new product launches) and unlocks new growth vectors for Virta through positioning, pricing, value-stories, partnership models, pitch materials, and more
- Product marketers get their “hands dirty,” sitting alongside our field-facing teams to ensure we maximize growth in a highly competitive and dynamic healthcare market
- This role will require a seasoned product marketer who thrives on storytelling, can seamlessly translate our product innovations into compelling narratives, and is excited for the opportunity to lead cross-functional initiatives tied to revenue and B2B growth
- Market Strategy & Research: Lead upstream marketing activities, including market research and competitive analysis, to refine our positioning and go-to-market strategies
- Messaging & Positioning: Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials
- Product GTM: Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout
- Revenue Enablement: Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention
- Subject Matter Expertise: Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results
- Cross-functional Leadership: Serve as the bridge between product, sales, customer success, and other teams, ensuring alignment and collaboration in go-to-market (GTM) initiatives
- Within your first 90 days at Virta, we expect you will do the following:
- Immerse yourself in Virta’s products, services, and go-to-market strategy
- Build relationships with key internal partners including sales, customer success, marketing, product, clinical, product operations and more
- Learn while doing by creating new sales facing GTM materials
- Start supporting a few key B2B growth initiatives such as product launch upsells and growing new B2B channels
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While platforms like Vida Health also serve similar markets, the large number of prediabetic (88M) and diabetic (30M) Americans presents a significant opportunity for growth. Along with its significant funding round in 2021 fueling its efforts to expand the reach of its telehealth-powered diabetes reversal treatment. Positioning the company for widespread adoption and continued success in addressing this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company values
- People first - We take care of ourselves, our peers, and our patients equally
- Ownership - We empower our employees to do work that matters, and give our people autonomy to do their best work
- Impact - We focus on the important small steps to create the greatest positive impact. We prioritize impact over busy work
- No ego - We believe everyone has something to teach, and everyone has something to learn
- Transparency - Trust and empowerment are promoted through open access to information. We have integrity in everything we do
- Evidence-based - We follow the evidence, and prioritize data and science over seniority and dogma
- Risk taking & rapid iteration - We test, learn and repeat quickly: a failed test is a chance to learn. Progress is never sacrificed for perfection
Company HQ
Civic Center, Denver, CO
Articles
Leadership
Sami Inkinen
(Co-Founder & CEO)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company within the software, telecommunications, and government sectors. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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