Content Marketing Strategist, Jobber

CA$71.4-84k

Maximum salary of $96,600, designed to show the progression from learning the ropes to truly excelling. Plus stock options

Ahrefs

SEMrush

ChatGPT

Mid and Senior level

Toronto

Vancouver

Job tracking and customer management software for home service businesses

Be an early applicant

Job tracking and customer management software for home service businesses

1001+ employees

B2BCommunicationCustomer serviceFinancial ServicesSaaSMobile

Be an early applicant

CA$71.4-84k

Maximum salary of $96,600, designed to show the progression from learning the ropes to truly excelling. Plus stock options

Ahrefs

SEMrush

ChatGPT

Mid and Senior level

Toronto

Vancouver

1001+ employees

B2BCommunicationCustomer serviceFinancial ServicesSaaSMobile

Company mission

To help home service professionals around the world win.

Job

Company

Role

Who you are

Demonstrated experience taking SEO/AI Search briefs or specifications and producing high-quality, conversion-focused content in a B2B/SaaS context
Strong understanding of search behaviour and how content surfaces in both AI-powered and traditional search channels
Proven ability to write clear, engaging content and copyaligned with user intent, performance goals, and brand standards
Proven ability to work effectively across teams, including Product Marketing, Competitive Intelligence, Web, and Design
Familiarity with Google Search Console and keyword tools such as AHREFs or SEMrush
A systems mindset: you understand process, dependencies, and the steps required to execute consistently. You can work through a defined workflow and not skip steps

What the job involves

If so, Jobber might be the place for you. We are looking for a Content Marketing Strategist to join our Organic Search team
As part of the Marketing Department, the Organic Search team develops, manages, and optimizes integrated campaigns that drive leads for our self-serve and sales-assisted funnels
As a key member of the team, you will work cross-functionally to attract inbound traffic, capture demand across all stages of the funnel, and ensure Jobber’s content is discoverable through both traditional and AI-powered search experiences
Reporting to the Manager of Organic Search (SEO and AI Search), the Content Marketing Strategist executes high-quality, conversion-focused content to improve Jobber's authority, visibility, and brand presence
You will plan, create, and optimize content that drives traffic, impressions, engagement, and conversions across articles, free tools, product pages, and industry pages
This role blends editorial judgment with search expertise, particularly within emerging AI-driven discovery surfaces
This position is ideal for someone who loves working at the intersection of content strategy, generative search, and organic performance
Execute content from SEO briefs at high quality with minimal rounds of revision. Understand SEO and CRO requirements and implications from briefs, and translate them into finished content
Build and maintain content clusters that reinforce topic authority and support pillar assets
Support contributed content, backlink initiatives, and co-marketing programs to strengthen authority and reach
Identify new inbound content opportunities based on audience needs and emerging trends
Monitor generative search trends across platforms like Google SGE, ChatGPT, and Perplexity to identify new opportunities
Partner with Product Marketing, Web, Brand, and Design teams to understand business goals, positioning, and technical requirements that shape each content piece
Translate stakeholder input and brand guidelines into content that balances SEO requirements with conversion goals and user experience
Collaborate on free tools, comparison pages, feature pages, and other bottom-of-funnel assets that drive both traffic and qualified leads
Give feedback to stakeholders about what messaging and positioning will resonate in search and with your target audiences

Our take

For businesses that sell home services, it can be difficult keeping up with paperwork, scheduling appointments, and chasing payments, especially when their teams are small. Jobber delivers a comprehensive toolbox to keep track of all these aspects, so that small business owners can concentrate on more important things like serving their customers and building their brand.

Jobber was founded in 2011, initially to help a friend who owned a small painting business. The founders quickly discovered that what they were building could help many more owners across a number of industries, going on to launch the product which is now used by over 300,000 home service professionals in over 60 countries.

What makes Jobber stand out is that it collects all the vital parts of running a home services business into one place, removing the burden of keeping track of multiple sources of information. The company has seen significant funding which it has invested in R&D and growing its customer base, and boasts four consecutive years on The Globe and Mail's Canada's Top Growing Companies List.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

15% employee growth in 12 months

Glassdoor (3.9)

Company

Funding (last 2 of 7 rounds)

Jan 2023

$100m

SERIES D

Jan 2021

$60m

GROWTH EQUITY VC

Total funding: $185.8m

Company HQ

Downtown, Edmonton, AB

Leadership

Sam Pillar

(Co-Founder & CEO)

Prior to co-founding Jobber in 2011, Sam was a Freelance Software Developer at Cardboard Creative and a Business Analyst/Management Consultant at CGI.

Forrest Zeisler

(Co-Founder & CTO)

Experienced Developer, with a degree in Engineering from the University of Alberta.

Salary benchmarks

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