Vice President of Product Marketing, Drata
Plus equity
Security and compliance automation
Be an early applicant
Security and compliance automation
501-1000 employees
Be an early applicant
Plus equity
501-1000 employees
Company mission
To help companies earn and keep the trust of their users, customers, partners, and prospects.
Role
Who you are
- 10+ years of experience in B2B or B2C, with an emphasis in product marketing functions; 5+ years of experience in SaaS; experience in security or developer tools a plus
- Demonstrated success launching new products and features in a SaaS environment; you can talk about the metrics behind the launch, and know how to coach a team towards them
- Experience leading and growing a team of talented PMM’s and building playbooks from the ground up; you know the product marketing function from A to Z, from competitor research to pricing & packaging
- Strong communication skills with the ability to simplify complex messages and speak to the right audience; you’ll be working with sales, product and talking to customers everyday
- Experience delivering value to multiple types of customers through different sales and product motions; from orchestrating and experimenting with product-led motions and self-checkout experiences, to selling to large enterprise customers
- The ability to move very fast, and coach a team to do the same
- Deep experience using necessary marketing technology, including segment, hubspot, salesforce, google analytics, CMS & more
- Must be motivated by working with awesome people in a high energy, fast-paced environment, and dedicated to helping take Drata to the next level
What the job involves
- The VP of Product Marketing at Drata will play a pivotal role in shaping the company’s go-to-market strategy and driving business growth
- Reporting to Drata’s Chief Operations Officer in the interim, this strategic leader will be instrumental in ensuring our product positioning and messaging resonate with target audiences and align with the needs of a rapidly evolving security and compliance market
- As a key member of the marketing leadership team, you will collaborate cross-functionally with Customer Success, Sales, Business Development, and Product teams to deliver world-class marketing initiatives
- This role offers the unique opportunity to lead a high-performing team of product marketing professionals while maintaining a hands-on approach to ensure flawless execution and impactful results
- Develop and refine product positioning and messaging that uniquely differentiates Drata’s security and compliance automation platform in the market
- Lead cross functional, go-to-market efforts with clear product positioning and messaging to attract, grow and retain new and existing customers
- Partner with the Product, Marketing (e.g. Demand Gen, Content, Brand), Customer Success and Data teams to track the right metrics and execute campaigns that drive awareness, adoption, and revenue on an ongoing basis
- Conduct market research to gain a deep understanding of customer needs, pain points, use cases, and the competitive landscape. Use these insights to inform product roadmap strategy and development
- Build and deliver effective sales tools, like presentations, collateral and demos, to equip all customer-facing teams with what they need to win the market
- Develop pricing & packaging strategies for each of our market segments that encapsulate demand for product and drive customer value; then continuously test and iterate
- Build out scalable infrastructure on the PMM team to ensure repeatability and efficiency for product launches; develop playbooks to set the team up for success
- Lead our Analyst Relations program, providing a deep understanding of our industry landscape, how we differentiate, and how we advance our category and design leadership
- Build and lead a team of excellent product marketers and ensure the team is enabled to perform at their best and has opportunities for advancement and career growth
- Define product marketing analytics and requirements needed; build lifecycle marketing programs and other touch points that increase engagement and value at every step of the customer journey
- Identify and evaluate opportunities to expand Drata’s market reach and customer base
- Support the growth of partner ecosystem, community, and other key initiatives that help create value for our customers
Our take
Traditional manual compliance workflows are tedious, error-prone and extremely hard to scale, which presents special difficulties for rapidly growing companies in maintaining strong data security. Drata enables companies to manage compliance easily, by automatic monitoring and evidence collection, building a single picture of risk across the company.
The company has several competitors offering compliance automation solutions, including Vanta and Secureframe , but Drata is unique in automating the tasks themselves rather than generating notifications for teams to action. This approach has garnered Drata a client base of thousands of companies including bambooHR, Notion and Abnormal.
Drata has grown swiftly since its 2020 founding. Iconiq Growth and GGV Capital have led Drata's impressive funding rounds. It intends to use its influx of cash to invest heavily in research and development, and to roll out new features for auditors and startups.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2022
$200m
SERIES C
Nov 2021
$100m
SERIES B
Total funding: $328.2m
Company benefits
- 100% coverage for medical, dental, and vision
- $500 annually towards personal development opportunities
- Unlimited vacation policy for strong, fully charged batteries
- Flexible hours and work from home (especially these days!)
- Reach your financial goals while reducing your taxes
- Pre-tax savings plans for healthcare and dependent care
- Work From Home Stipend
- Learning Enrichment Stipends
- 16 weeks fully-paid parental leave
- 401K Retirement Plan
Company values
- BUILT ON TRUST: Trust is our most precious asset, earned through consistency over time.
- ACT WITH INTEGRITY: We do the right thing, regardless of whether anyone else is looking.
- CUSTOMER-OBSESSIVE: Everything we do revolves around the customer at the center of our purpose.
- COMPETITIVE FIRE: It burns from within - we push ourselves harder than anyone else ever could.
- DIVERSITY: Unique perspectives provide a better shared view of a problem and its possible solutions.
- AUTOMATION-FIRST: Our products save companies time and money - efficiency is paramount.
Company HQ
University City, San Diego, CA
Articles
Leadership
Adam Markowitz
(CEO)Previously VP & GM at Instructure. Founder & former CEO of Portfolium. Has worked in Mechanical and Aerospace Engineering.
Daniel Marashlian
(CTO)Former Technical Advisory Board Member at the National University. Previously Senior Director Of Engineering at Instructure. Co-founded Portfolium and RapidEngage.
Troy Markowitz
(COO)Advisor at Knack and former Contributor to Forbes. Previously the VP of Strategy, Growth Markets at Instructure. Prior experience in Business Development.
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