Product Marketing Lead, Buildots
AI-powered construction management
Job no longer available
AI-powered construction management
201-500 employees
Job no longer available
201-500 employees
Company mission
To enable the construction industry to change for the better, by introducing technology that is easy to use and produces measurable benefits.
Role
Who you are
- 4+ years experience in product marketing
- Hands-on experience in developing high-quality marketing collaterals for B2B SaaS scale-up tech companies
- Strategic thinking – ability to transform technological features and capabilities into a clear and appealing business proposition
- Self-starter, team player, and able to work in a fast-paced environment
- Creative storyteller – ability to create succinct, relevant, innovative and clear ways of communicating, blending both written and visual storytelling to effectively deliver a message
- Tech geek to the core - fascinated by disruptive technologies
- Number cruncher
- Experience from a construction tech or a B2B analytics SaaS company - an advantage
- Bachelor’s degree or higher in exact sciences / marketing / business
- Exact sciences background - an advantage
What the job involves
- Buildots is looking for a Product Marketing Lead to join our growing marketing team
- As a Product Marketing Lead at Buildots, you’ll be responsible for transforming technical product capabilities into compelling narratives that drive product awareness, new sales and product adoption
- The primary responsibility is to create effective product go to market programs, developing collaterals to promote Buildots’ solutions and enable sales
- You will work closely with the Product team to thoroughly understand the product, its use by different buyer personas and how to adapt it to Buildots market as well as with the broader Go to market team (Sales, Account management and Customer success) to understand their content needs, train them on new product features and provide them with the collaterals to support them
- Develop and execute product marketing strategies aligned with company objectives and the broader marketing strategy
- Collaborate with cross-functional teams to drive product success through effective positioning, messaging, and go-to-market strategies
- Create compelling messaging and positioning to differentiate our product in the market
- Hands-on create high-quality sales enablement materials, including: case studies, battle cards, presentations, one-pagers among others
- Develop product-based video content in partnership with other team members and freelancers
- Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions
- Lead the implementation of go-to-market plans for new product launches and feature releases
- Collaborate with sales teams and sales enablement to formulate and execute sales training programs
- Provide guidance and support to internal teams as a subject matter expert for the platform
- Track industry trends and customer needs to inform product development and marketing initiatives as well as develop effective sales enablement assets in this context
- Drive impact: Measure success by tracking relevant performance KPIs
Our take
Despite accounting for 13% of the world’s GDP, construction productivity continues to lag, only growing 1% in the past two decades. A large part of that story seems to be the disconnect between managers and on-site workers.
Buildots is attempting to tackle this element of construction management with a unique blend of artificial intelligence and hardware. For example, one of the startup’s flagship products image processing software from a fleet of hardhat-mounted 360-degree cameras.
After a period of rapid growth, even during the pandemic, Buildots has raised capital to expand its presence geographically while rolling-out more products for its construction clients.
The construction-tech space is hotting up right now with millions in venture capital pouring into startups like Avvir and Doxel in the U.S. and Disperse in the U.K. Buildots will have to continuously refine their service to prove value against these competitors.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Jul 2024
$15m
LATE VC
May 2022
$60m
SERIES C
Total funding: $121.3m
Company values
- Driven by passion
- Motivated by excellence
- Trusted through transparency
- Proven with innovation
Company HQ
Tel Aviv-Yafo, Tel Aviv District
Articles
Leadership
Aviv Leibovici
(CPO)Product manager in the IDF. MS in Computer Science from the Reichman University.
Roy Danon
(CEO)R&D Group Manager for the Government of Israel. M.SC. in Electrical and Electronics Engineering from Tel Aviv University.
Yakir Sudry
(CTO)Previously R&D Group Leader in the Israeli Defence Force.
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