Senior Marketing Analyst, Klaviyo
Web and Experimentation
1+ day a week in office
Intelligent marketing automation powered by customer data
Be an early applicant
Intelligent marketing automation powered by customer data
1001+ employees
Be an early applicant
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- Klaviyo is looking for an experienced Senior Marketing Analyst with expertise in website and channel performance analysis
- We’re seeking someone with deep knowledge of A/B testing, product-led growth, and digital marketing analytics who can turn insights into strategies for growth
- You are quantitative and curious. You enjoy understanding cause and effect in various business situations
- You enjoy finding creative technical solutions to hard problems and are structured in your thinking
- You possess a deep understanding of the factors that drive digital interactions, going beyond just digital attribution to explore the underlying causes, such as personal conversations, media exposure, and brand presence in various channels
- Ideal for someone who wants to further the career in analytics
- Bachelor’s or Master’s degree in data analytics, marketing analytics, economics, statistics, or a related field
- 3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)
- Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and ThoughtSpot
- Strong analytical skills with the ability to turn data into actionable insights
- Excellent communicator, able to present findings to both technical and non-technical audiences
- Effective project manager with the ability to prioritize and manage multiple projects
What the job involves
- In this role, you will play a key part in optimizing our website and campaigns to improve conversion rates and user journeys
- Partner with the web team to execute and track web experiments that optimize user experience and conversions
- Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
- Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
- Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
- Create and maintain dashboards that enable marketing teams to access insights and analytics
- Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting
- Report insights and performance metrics to the web team and key stakeholders
- Stay updated on industry trends and best practices in marketing analytics
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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