Head of Field and Events, Coder

• 7+ years in field marketing, events, or demand generation, with time at a B2B software or infrastructure company selling to technical and enterprise buyers
• A track record of running events that sourced real pipeline. You can point to numbers, not just nice booths
• Player-coach range. You can build the strategy and also stand up the booth, brief the sales team, and fix the badge scanner at 7am
• Sharp project management. You keep many moving parts on schedule and on budget without dropping details
• Comfort with data and tools. You work in a CRM and marketing automation, and you hold yourself to pipeline and ROI metrics
• Strong partnership with sales. You are trusted in the field and you make reps want to work with you
• Willingness to travel, often, and to be on the ground when it counts

Desirable

• We are hiring a Head of Field and Events to own how Coder wins in person
• This is one of three pillars in our marketing strategy, where brand, narrative, and pipeline meet the customer face to face
• This is a player-coach role
• You will set the strategy for our field and events program and run it with your own hands
• You will pick the events that matter, design the experiences around them, and make sure every dollar and every hour on the ground turns into pipeline
• Early on you will do much of the execution yourself
• As the program proves out, you will build and lead the team behind it
• You will report to the CMO and work shoulder to shoulder with sales, demand generation, product marketing, and partnerships
• If you like owning a number, being close to customers, and turning a room into revenue, this is your seat
• Strategy and planning. Set the field and events strategy tied to pipeline and revenue targets, and own the calendar across conferences, regional programs, and owned events
• Third-party events. Choose the right conferences and trade shows, negotiate sponsorships, design the booth and on-site experience, and run flawless execution from load-in to follow-up
• Owned events. Build and run Coder's own moments: executive dinners, roadshows, user groups, hackathons, and hands-on workshops that put the product in front of the right people
• Field marketing. Design regional field programs with sales that generate and accelerate pipeline in priority markets and named accounts
• Pipeline and ROI. Own the number for events-sourced and events-influenced pipeline. Set targets, track spend, and report ROI in a way the whole company can see
• Lead flow. Build the lead capture and follow-up motion so no lead falls through. Partner with demand gen and sales ops on routing, qualification, and speed to first touch
• Message on the ground. Work with product marketing to make sure the story on stage, at the booth, and in the room is sharp and consistent with the Coder narrative
• Budget and vendors. Manage budget, vendors, agencies, logistics, and swag with a sharp eye on cost and quality
• Team. Hire, coach, and grow a small field and events team as the program scales
• Your First Year
• In your first 90 days you audit our current events, kill what is not working, and lock a calendar and budget for the next two quarters
• By month six you have a repeatable playbook for third-party events and at least one owned event format proven to source pipeline
• By month twelve events are a reliable, measurable pipeline engine, and you have made your first hire to scale it

• We believe that the interview process should be transparent, consistent, and enjoyable
• We value your time and hope to complete the interview process in two to four weeks, if schedules allow
• Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders