Growth Specialist, Cleo
£52-72k
+ Equity
1+ day a week in office
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
£52-72k
+ Equity
1+ day a week in office
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- 2–4 years of experience in a growth, product marketing, or CRM-focused role at a fast-paced, product-led company
- Strong delivery mindset, you thrive on executing quickly, staying organised, and unblocking others
- Strong analytical understanding and able to break down complex problems into manageable growth levers
- Comfortable using SQL to dig into data or collaborate with analysts to identify opportunities
- Experience working with owned marketing channels such as CRM, email, or in-app (Customer.io, Braze, Hubspot, etc.)
- Excellent communicator and collaborator, you’re proactive and always keep stakeholders in the loop
- Curious, adaptable, and always looking for ways to improve and iterate based on results
- Experience working closely with PMs and marketing to run fast, test-and-learn cycles
- A passion for understanding users and creating experiences that drive engagement
What the job involves
- We’re looking for a hands-on data savvy Growth Specialist to help us accelerate our user engagement
- The role sits within our New Bets pillar and the team will be focused on testing and growing new features and diversifying revenue streams for Cleo
- You’ll work closely with Product Managers, Marketing and analytics to test, iterate and scale new ideas that support upsells, feature adoption and engagement
- Drive long-term growth of Cleo products and features through a combination of data analysis, product ideation, and experimentation to optimise product experience
- Use data to understand trends in user behaviour and product usage to influence strategy
- Identify opportunities to drive growth and prioritize them to maximise long-term growth
- Use these opportunities to feed into road mapping and resource allocation
- Execute on projects by working closely with engineering, product management, data science and other members of product teams to land impact on product goals
- Support areas of the business and squads to understand how they can progress towards their goals faster
- Lead experimentation from designing tests to analysing results in order to make launch decisions
- Collaborate across squads, ensuring transparent communication and efficient stakeholder management
- Share customer insights to refine targeting, messaging, and product development
- Stay updated on industry trends and growth techniques
- Coordinate with cross-functional teams to ensure seamless execution of growth initiatives
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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