Influencer Marketing Manager, HOLY
France
Plus equity
Ethical soft drink retailers
Be an early applicant
Ethical soft drink retailers
101-200 employees
Be an early applicant
Plus equity
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- Proven track record in French influencer marketing: 3+ years experience managing creator campaigns in the French market, ideally within a high-growth consumer brand or agency
- Strong market understanding: You live and breathe the French creator landscape—from Twitch and YouTube to TikTok and Instagram
- Established network: You’ve already built trusted relationships with top creators, agents, and agencies in France
- Full-stack operator: You’re hands-on, commercially sharp, and fluent in all aspects of creator performance marketing
- Creative & strategic: You know what converts and what connects—and you push for work that’s both data-driven and culturally relevant
- Strong communicator & negotiator: You’re confident managing deals, giving feedback, and keeping partners aligned and inspired
- Fluent in French and English
- Based in Berlin or willing to relocate
What the job involves
- As our (Sr.) Influencer Marketing Manager France, you’ll own and execute our performance-driven influencer strategy tailored to the French market
- This is a unique opportunity to independently shape and scale a high-impact program—working with top creators across gaming, fitness, lifestyle, and more on platforms like YouTube, Twitch, and Instagram
- You’ll be responsible for the entire creator lifecycle—from identifying and onboarding partners to contract negotiation and campaign execution
- You’ll collaborate cross-functionally with brand, creative, and growth teams to localize initiatives that deliver on both performance and cultural impact
- Own influencer marketing for France: Execute and optimize HOLY’s creator strategy to deliver against KPIs like CAC, new customers, and ROAS
- Manage the full partnership lifecycle: From prospecting and outreach to negotiation, activation, and ongoing relationship management
- Grow and nurture a best-in-class creator network: Build long-term, trust-based relationships with France’s top-tier creators and agencies
- Strategically invest and scale budgets: Manage and deploy budgets of €50,000+ monthly with a focus on efficiency and measurable impact
- Localize campaigns with creative flair: Co-develop culturally resonant activations and briefs in collaboration with creators and our creative team
- Own reporting and optimization: Track creator performance, deliver structured feedback, and scale what works through data-led iteration
- Be a local expert: Bring deep understanding of French consumer behavior, internet culture, and platform trends to everything you do
Application process
- Intro Call: A 30-minute screening with Luca, our Talent Partner. You’ll talk about HOLY, the role, your experience, and whether our expectations align
- Hiring Manager Interview: You’ll meet Matze, one of our HOLY founders, to go deeper on your background, ambitions, and how you’d drive our growth in France
- Case Study & Team Day: Once the first interviews go well, you’ll receive a short case study and come into our Berlin HQ to discuss it. You’ll also meet peers and potential direct reports to get a feel for the team and culture
- Offer & Decision: If everything aligns, we’ll make you an offer and look forward to building HOLY France together
- The full process typically takes 2–3 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$12.1m
SERIES A
Total funding: $12.1m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company HQ
Mitte, Berlin, Germany
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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